Asian Granito India Limited (AGL), one of the country’s top luxury surfaces and bathware brands, is deepening its footprint in the building materials sector. With a Rs 5,500 crore growth goal set for 2030, the company is steering beyond ceramic tiles to embrace new segments across 36 product categories.
Executive Director Bhavesh Patel shared the journey from a small facility in Idar to a multi-unit operation with over 6,000 employees and a pan-India distribution ecosystem. AGL now boasts 80 exclusive display centers, 277 franchise showrooms, and 18,000+ touchpoints nationwide. The brand commands strong visibility across western and southern India, and is scaling up presence in northern and eastern markets.
To boost brand recall and demand, AGL has onboarded Bollywood star Ranbir Kapoor and launched the “Premium Ka Pappa” campaign, pivoting from push-sales to aspirational pull-sales strategies. The company anticipates a 30% uptick in brand-led demand thanks to Kapoor’s influence.
In parallel, Bonzer7, AGL’s premium line, has roped in Vaani Kapoor for its “Kya Baat Hain” campaign to appeal to younger consumers. These brand moves highlight AGL’s focus on emotion-led storytelling and wide-spectrum consumer engagement.
Financially, AGL recorded consolidated net sales of Rs 1,558.52 crore for FY25, up 1.8% from Rs 1,530.59 crore in FY24. EBITDA grew to Rs 75.72 crore with improved margins at 4.90%, and net profit stood at Rs 20.24 crore. Export figures hit Rs 291 crore, reflecting a robust 19% year-on-year surge.
