AkzoNobel India launched the all-new Dulux Weathershield Max in the super-premium exterior emulsion segment of decorative paints.
Launched in 2004 in India, Dulux Weathershield MAX was a true disruptor as the first crack-proof paint in the country. Celebrating its 18 years of all-weather protection of Indian homes exterior, AkzoNobel is raising the bar with its latest upgrade. The all-new Dulux Weathershield MAX now comes with the edge of advanced Polyurethane (PU) technology and redefines maximum crack-proofing and maximum toughness when it comes to home exteriors.
“Understanding the need of Indian consumers for longer all-weather protection of their home facades, we have launched the all-new Dulux Weathershield MAX with advanced PU technology. This upgrade from AkzoNobel redefines best-in-class performance for super-premium exterior paints and ensures that home exteriors are protected and look just as new, for longer,” said Rajiv Rajgopal, Managing Director, AkzoNobel India.
The all-new Dulux Weathershield MAX now offers consumers 9 years of assured all-weather protection for their home exteriors against algae and fungus, colour fading, alkali, dirt and dust, when compared to a regular exterior paint.
India’s first crackproof paint is further boosted with new crackproof PU technology. The paint film now stretches itself more to cover larger hairline cracks up to 0.75mm and prevents dampness – not only in exteriors, but also in the interiors of homes.
The unique Sun Reflect Technology in the all-new Dulux Weathershield MAX reflects invisible infrared rays (which is virtually half of the sun’s energy). The result is that ‘cool’ exterior paint keeps exterior surface temperatures up to 5°C cooler than its surroundings.
Merging unmatched performance with aesthetics, it comes with ColourLock Technology that combats colour fading and delivers a super-rich sheen to exteriors that stays the same for two times longer.
