Ambuja Cements, the cement and building material company of the diversified Adani Group, unveils its latest advertising film, ‘Mazbooti Ki Misaal’. This film narrates a captivating bond between a family and their friendly Giant Elephant on the center stage of Strength.
'Mazbooti Ki Misaal' encapsulates the significance of forging strong bonds as the core value of Ambuja Cements – ‘Strength’. The story blossoms within a quaint home where the intertwining lives of a loving family and their devoted Giant elephant spring to life.
The brand aspires to inspire its customers to opt for ‘Giant Compressive Strength’ for their construction needs, providing the assurance that it can withstand the test of time and nurture bonds that last a lifetime, it added.
The film portrays the daily routines of the family, with the mother seamlessly tending to her child's needs while also looking after the elephant.
The highlight of the film is a surprising scene where a playful mishap by the elephant with a football offers the audience their first glimpse of the giant elephant living on the terrace showcasing Ambuja Cements key attributes of unmatched mightiness and dependability reinforced with ‘Giant Compressive Strength’.
