Asian Paints to Launch Nilaya Naturals – A Pure, Wholly Organic Paint in April

The Asian Paints culture of innovation and best practices ensures every brand is the culmination of the most advanced technology, research and development so that the Indian consumer enjoys outstanding paint products and services. The launch of NilayaWallcoverings in 2014 is the result of this vision. And now, in keeping with our tradition of firsts, we are proud to launch a breakthrough product, Nilaya Naturals. A pure, wholly organic paint. The enduring beauty of Nilaya Naturals comes from the unique way in which natural ingredients like soya bean extract, casein, calcium carbonate, castor seeds and neem oil have been skillfully blended to create an organic and robust paint. This scrupulous attention to detail means they are able to deliver a superior natural product with a 10 year performance warranty. Its organic composition and a special painting system (base coat + top coat) make the layers of Nilaya Naturals porous and breathable so air flows through freely. Humidity and temperature are naturally regulated and as a result, microbial growth is greatly reduced. What results is a healthy and comfortable living space. A perfect soft, matte finish inspired by flower petals grows deeper with time just as natural materials do when they acquire a patina. The vintage finish adds a natural, textural beauty to the walls evoking a beautiful emotional response. Nilaya Naturals does not release environmentally unfriendly volatile organic chemicals into the atmosphere. It has a clean, fresh smell unlike typical paint products. This means that your painting experience is pleasant and your spaces remain healthy and fresh long after painting is over.