AXOR, the luxury design brand of the Hansgrohe Group, has officially launched its exclusive store in Kolkata, marking a strategic expansion into Eastern India’s design-forward market. Located at Odyssey Distributor Pvt. Ltd., PS Peninsula in Topsia, the studio is envisioned as a hub for architects, interior designers, and homeowners seeking immersive, high-end bathroom solutions.
Coinciding with the store opening, AXOR unveiled its latest innovation — the AXOR ShowerSelect ID, a next-generation concealed thermostat developed in collaboration with Stuttgart-based design studio PHOENIX. This ultra-flat system features monolithic paddle controls, intuitive haptic feedback, precise temperature regulation, and a secure 40°C safety lock. Available in three geometric styles — angular, softsquare, and round — the collection is further elevated by AXOR’s FinishPlus surfaces, offering personalization in Matt Black, Brushed Gold Optic, Brushed Red Gold, and Brushed Nickel.
Compatible with the AXOR iBox universal 2 concealed installation system, the ShowerSelect ID enables seamless setup and future upgrades, making it ideal for modular bathroom projects across residential and hospitality segments. The Kolkata studio showcases the full range of AXOR’s modular products, allowing customers to visualize complete, design-led spaces tailored to their needs.
Reflecting on the launch, Abhijeet Sonar, Head of Marketing – India & Surrounding Countries, Hansgrohe India, said: “At AXOR, we've always believed that the bathroom is more than just a functional space—it's where form, comfort, and identity come together. With the opening of our Kolkata store and the introduction of the AXOR ShowerSelect ID, we're responding to the Indian consumer's growing desire for products that are not only technologically advanced but also deeply personal.”
The new studio is part of AXOR’s broader strategy to deepen its presence in India through experience-driven retail environments. As the brand continues to expand, it remains committed to fostering meaningful conversations around craftsmanship, timeless aesthetics, and technological evolution.
