Bonito Designs, India's only interior design brand giving customers access to celebrity designed home interiors, unveils its groundbreaking initiative - Design Now Pay Later (DNPL). This initiative is aimed at reshaping the interior design landscape by offering customers the flexibility to shape their dream homes with a delayed payment option post move-in. DNPL represents true innovation and customer-centricity in the industry, empowering customers to bring their dream home interiors to life without compromising or postponing their vision.
Derived from consumer insights, DNPL is poised to revolutionise customer habits and expectations in the interior design landscape. In a market where upfront payments are the norm; Bonito Designs has introduced a refreshing change that focuses more on realising the dream of a customer’s ideal home interiors. Design Now Pay Later provides the perfect opportunity for customers to embark on their interior design journey without compromising on their vision.
The real ingenuity of the campaign unfolds in its "Pay Later" feature, emphasising true innovation. By initiating the process with a down payment, individuals can commit to their vision, and subsequent payments are deferred until after settling into their newly designed living space. This approach ensures the focus remains on the fulfilment of design aspirations with a deferred payment option. Bonito Designs prioritises accessibility and freedom in home transformation, redefining the design experience and turning dreams into tangible realities.
Customers now have the ability to choose from an array of themes from across the globe through ‘World Designs’, the brand’s unique offering, crafted by celebrity interior designers to transform homes into a canvas of global elegance and cultural charm without any initial financial strain.
Amit Parsuramka, Chief Executive Officer – Bonito Designs, stated, “Design Now Pay Later is not just about transforming spaces; it’s about empowering our customers to dream without limitations. With DNPL, we are rewriting the rules of interior design. Our commitment to delivering world-class designs, personalised experiences, and the flexibility to pay later is a testament to our dedication to customer-centric innovation. Bonito Designs is not just designing homes; we are crafting dreams, and with Design Now Pay Later, those dreams are now more accessible than ever before.”
Bonito Designs invites everyone to embrace this transformative experience, as the Design Now Pay Later campaign sets a new standard for accessible and personalised interior design.
