BSH Home Appliances Pvt. Ltd., a subsidiary of BSH Hausgeräte GmbH, has announced the launch of its first Bosch and Siemens brand store in Kolkata. This opening represents a significant milestone in the company’s strategy to strengthen its presence in East India, a region where BSH has recorded a robust CAGR of 26% between 2019 and 2025.
Located in Dhakuria, an area known for its growing affluence, cosmopolitan lifestyle, and proximity to key residential neighbourhoods, the store spans 1,450 sq. ft. for Bosch and 850 sq. ft. for Siemens. Multi-Channel Electronics Pvt. Ltd. serves as the dealer partner for this store.
The store showcases the latest innovations from Bosch and Siemens, including advanced dishwashers, AI-powered ovens, built-in refrigerators, and high-capacity washing machines, all tailored to the evolving needs of modern Indian homes. With live demo zones and expert consultations, customers can experience the appliances in action. Highlights include the Siemens iQ700 oven series and Bosch HomeConnect-enabled steam ovens, underscoring the brands' commitment to elevating lifestyles. The store also features Bosch's extensive range of small domestic appliances, such as Trumixx mixer grinders, vacuum cleaners, and coffee machines.
East India has been pivotal in BSH's growth journey, driven by a marked increase in demand for premium home appliances, with a remarkable 25% growth over 2023 alone. Specific categories have seen significant traction, including a 27% growth in the dishwasher segment in 2024, reflecting increasing consumer preference for convenience and hygiene solutions. High-capacity washing machines (8 kg and above) have emerged as the biggest growth driver, registering an impressive 80% increase year-on-year, driven by targeted initiatives across FAFL, ATL, and SATT categories.
Saif Khan, Managing Director and CEO of BSH Home Appliances India, highlighted the company’s focus on delivering advanced technology, design excellence, and high performance to Indian households. He noted that Kolkata, with its rich cultural legacy and growing appetite for modern living, is home to discerning consumers who are increasingly leaning towards premium, connected appliances. The launch of the new Bosch and Siemens Brand Store in the city, he said, reflects BSH’s vision to bring global innovation closer to local consumers and enhance their everyday experiences through smart, convenient solutions.
