Euronics, India’s leading washroom automation brand—after cementing its industry leadership in commercial and public washrooms space—has forayed into the residential market with the launch of its D2C website.
Through this market diversification strategy, the brand aims to address the growing demand for washroom automation accessories among homeowners, as well as, small businesses.
Established in 2002, Euronics has firmly positioned itself as the preferred washroom accessories brand for public and commercial projects across industries, commanding over 60% market share. With its D2C strategy, the company plans to bring its marquee automation solutions to residential spaces as well, effectively tapping a growing demand driven by an increasing shift towards hygiene, convenience, and luxury. Through its D2C channel, Euronics also aims to provide a convenient platform to small business owners and existing commercial customers seeking products in small quantities.
The platform offers a specially curated selection of over 15 SKUs, with products tailored for homes and small spaces. Some of the categories include Sensor Taps, Hand Dryers, Hand Sanitizer Dispensers, Paper Dispensers, Consumables, Fragrance Dispensers, and Soap Dispensers, etc.
Currently, Euronics’ online sales, via e-commerce marketplaces, account for 2% of the company’s total revenue. With the launch of its D2C website, it aims to increase this contribution to 10% within the next two years. In addition, it also plans to unlock the potential of tier 2 and tier 3 cities, with homeowners in non–metro cities increasingly moving towards tech-assisted, smart home accessories. This roadmap is in alignment with Euronics’ projections to double its current revenue to Rs 400 crore over the next 24-36 months.This new development comes after the company recently inaugurated India’s largest manufacturing plant for washroom automation accessories and secured a prestigious mandate to equip the upcoming Jewar Airport with its state-of-the-art solutions.
