Flipkart’s New 3D Camera for Augmented Reality in Retail

Scapic co-founder Sai Krishna VK’s team is behind Flipkart’s newly-launched 3D shopping feature that lets buyers juxtapose furniture in their home environment using AR on the smartphone. The e-commerce giant is simplifying how you shop for your next sofa or center tab

BY Realty Plus
Published - Tuesday, 20 Jul, 2021

Flipkart’s New 3D Camera for Augmented Reality in Retail

Scapic co-founder Sai Krishna VK’s team is behind Flipkart’s newly-launched 3D shopping feature that lets buyers juxtapose furniture in their home environment using AR on the smartphone. The e-commerce giant is simplifying how you shop for your next sofa or center table by using AR to show where they would ultimately be placed in the house. Founded by Krishna and Ajay Poona Venkatesh in 2017, Bengaluru-based Scapic offered WebXR-based solutions to clients across e-commerce and marketing before it got acquired by Flipkart last year. Now, Krishna and his team work exclusively on Flipkart camera, arguably India’s largest augmented reality platform of services specifically for e-commerce. There is no separate app needed to visualise chairs, tables, or sofas in augmented reality. All you need to do is open the existing Flipkart app, search for a furniture piece you are interested in, and press on the new button that says “View in your room”. With the help of your smartphone camera, the new 3D shopping feature allows Flipkart customers to position and visualise a piece of furniture in their home before ordering. For now, though, the augmented reality functionality is limited to the furniture category, which includes beds, office chairs, dining tables, coffee tables, etc. But in the coming months, Flipkart plans to replicate a similar AR experience when you are able to try lipstick on your face or eyeshadows using the phone’s front-facing camera.