D2C kids-focused furniture brand Boingg has raised INR 2 Cr in a Pre Series A round led by Inflection Point Ventures, one of India’s largest angel investment platforms. The funds raised will be utilized to expand machinery, licensing, and the branding of the company. The company has increased its physical footprint with the launch of a physical store in Gurgaon since the last fundraiser.
Boingg offers customizations in real-time, helping parents design their kids’ rooms with furniture that is functional and completes the look. With this, they also have products in all the categories related to setting up children’s rooms.
The focus of the products stays on the strength, utility, and safety of the kids. The company works on an inventory-less model so as to save on real estate, storage, and maintenance costs. Along with this, they also offer products in every category relevant to decorating kid-friendly spaces. Their unique manufacturing model allows for low capital blockage in inventory and real estate.
The company works with a constantly evolving extensive catalogue which is designed in-house to allow the customers a variety of options to choose from. Hence, the customization requests are seamlessly executed.
