Furniture renting startup Furlenco said it is taking the omnichannel approach for growth and has launched two offline stores in Bengaluru as part of this strategy.
Founded in 2012 by Ajith Mohan Karimpana, Furlenco operates an online subscription-based furniture rental platform in Bengaluru, Mumbai, Delhi NCR, among others. It also sells furniture through its marketplace.
The startup said its offline stores would offer customers the opportunity to experience the products and make informed purchase decisions. Like its app and website, Furlenco’s offline stores will offer both buying and renting options.
Furlenco aims to enhance the customer experience and cater to their diverse buying habits via these stores. Going ahead, the startup aims to open offline stores across major Indian cities. The stores will have a material library displaying physical material swatches, miniature furniture designs, furniture joinery, and finished products.
