Godrej & Boyce, the flagship company of the Godrej Group is set to offer a more enhanced experience for its customers in Northern India and has launched an Eco furniture range. With this, the brand aims to secure a 30% share of the Eco range furniture category in Northern Market by FY25
At present, The Company has 22% market share and intend to attain 38% share within the next three years. It aims to generate revenue of around INR 450 crores from Northern India by FY26. In view of ongoing cricket world cup and upcoming festive celebrations, Godrej Interio is offering assured discounts of up to 30% and a chance to win free furniture via scratch card.
Godrej Interio has also strengthened its omnichannel presence, and has launched 35 stores in northern market to ensure a more accessible and seamless buying experience for its customers. The brand has over 160 channel partners, 55 exclusive showrooms and 220 retailers across North India.