GreatWhite Electricals, a leading Indian home electricals brand, launched its latest ad campaign “Har Ghar Banega Beautiful Sight” showcasing ‘Captain Great’ featuring the dynamic duo Tiger Shroff & Malavika Mohanan. In this campaign they play the role of home inspector and talk about how GreatWhite is ‘Great Home Certified’ for their SecureX Wires & cables. The ad film will be promoted across television, digital and social media platforms.
In their most recent ad film, GreatWhite makes a promise to deliver unprecedented quality and ensures utmost safety for every household at the same time educating them. The company is dedicated to safeguarding their consumers' homes and providing them with a sense of security. The advertisement also showcases unique USPs like 99.97% pure copper and triple layer insulation and more. Collaborating with Malavika will enable the brand to connect with a broader female audience and expand its reach in the southern region. Additionally, two more commercials featuring different product lines are set to be released soon.
Speaking about the brand’s leadership, Hemang Shah, MD, GreatWhite Global Pvt. Ltd., said “After successfully assisting customers in India and abroad, we have solidified our belief in offering cutting-edge technology and innovative solutions to meet evolving consumer needs. Our mission is to equip homes with high-quality products that meet consumer expectations at competitive prices while producing exceptional results in terms of product range. Our goal in creating this advertisement film was to establish stronger bonds with both our current and potential consumers, particularly by simplifying product awareness to make it lucid for our audience.
Shhailja Chopra, General Manager – Marketing & Brand Communications, GreatWhite Global Pvt. Ltd. further added, “Through our latest ad campaign, ‘Captain Great,’ we aim to resonate with our consumers on a deeper level by emphasizing the importance of safety and quality in every household. By featuring Tiger Shroff and Malavika Mohanan, we not only bring star power but also authenticity to our message of reliability and trustworthiness. We believe this campaign will not only reinforce our brand's commitment to excellence but also forge stronger connections with our consumers, particularly the younger demographic.”
