This Valentine’s Day, Hettich India, in collaboration with Pixelfox, celebrated love in its most authentic form. The campaign, titled "Love Feels Like Magic," focused on capturing the quiet, everyday moments that truly define love rather than the grand, over-the-top gestures often associated with the occasion.
In a world where brands often follow fleeting trends, Hettich India aimed to bring a more human touch to design. Love, like a thoughtfully designed space, isn't about complexity; it's about the ease of being understood, supported, and allowed to flow without resistance. Hettich India's campaign wasn’t about just telling a story; it was about making people feel something truly meaningful.
To humanise design, Hettich's campaign draws a powerful connection between love and intuitive home design. The campaign began with thought-provoking posts that encouraged audiences to reflect on love in its most authentic form.
Building anticipation, the brand released a teaser reel before unveiling the main film, a poetic visual narrative that explores love’s silent strength. The film highlights Hettich’s smooth, seamless fittings, drawing a parallel between the effortless beauty of love and the brand's commitment to creating intuitive, graceful spaces.
Taking the experience beyond passive viewing, Hettich engaged audiences with an interactive contest, inviting participants to complete the phrase, “Some furniture solutions feel just like love because...” The response was overwhelmingly positive, underscoring the idea that the smallest elements, whether in relationships or design, make the biggest impact. Through this campaign, Hettich successfully showed that great design, much like love, thrives on simplicity, understanding, and seamless support.
Jiteen Aggarwal, CMO of Hettich India, expressed, “At Hettich, we see our solutions as more than functionality, it’s about creating experiences that feel magical. This campaign draws a strong emotional connect between the ethos of love and our brand essence of being effortless, silent, seamless, enduring and magical. After all #LoveFeelsLikeMagic
Amit Damani, Founder of Pixelfox, added, “This campaign was about more than just a Valentine’s Day celebration; it was about storytelling that resonates. We wanted to craft a narrative that not only showcases the elegance of Hettich’s fittings but also deepens the emotional bond between design and human experience. Every phase of the campaign, from intrigue to reveal to interaction, was strategically crafted to reflect this.”
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