Hindware, India's leading brand for bathroom solutions, has pledged to fulfil the dreams of girls by sending them back to school through its campaign "Build a Toilet, Build her Future". Conceptualized in November 2020, under the aegis of #HygieneThatEmpowers the brand has been rigorously working on the ground in states across India to construct toilets in schools and has built more than 300 toilets in various government schools, mainly situated in remote locations.
Due to lack of proper sanitation and toilets, 23% of girl’s dropout of schools on reaching puberty. With an aim to address this pressing issue, Hindware has been raising awareness about the importance of hygiene and sanitation among people.
Through a comprehensive media strategy including TV, radio, social media, and a dedicated website, the brand aims to spread awareness about hygiene and sanitation this World Toilet Day and educate people about the cause.
Sudhanshu Pokhriyal, CEO, Bath and Tiles Business at Hindware Limited, emphasised the impact of this initiative, saying, “At Hindware, we are committed to driving positive transformation in rural communities across India. We firmly believe that every girl's right to proper sanitation is the cornerstone of a brighter future, underpinning their access to education. Our journey towards improving sanitation commenced in 2016-17, well before the official launch of our campaign, and it brings us immense pride to continue this transformative journey. Our resolute efforts are rooted in the belief that by providing these vital facilities, we are not only elevating sanitation standards but also championing education and the overall well-being of girls. This initiative is a significant stride towards creating a healthier and more equitable future for all, a future we are passionate about forging."
Hindware has been working along with MA My Anchor, a non-profit organisation dedicated to the welfare of the underprivileged that has been working relentlessly to create awareness and promote girl child education. Furthermore, Hindware has aided in the promotion of better sanitation by donating toilet seats to numerous NGOs and trusts over decades.
Ms. Arunima Yadav, CMO, Hindware Limited, added, "World Toilet Day serves as a vital reminder of the significant work that still needs to be done to ensure access to clean and safe sanitation, especially in rural areas. Our campaign aligns perfectly with the importance of this day to ensure accessible and hygienic sanitation facilities in rural regions for girls. We are proud of the impact we've made so far in empowering girls and continue with our mission to ensure proper sanitation and toilets in the schools for the coming years.”
Support "Build a Toilet, Build Her Future" campaign in enhancing sanitation and empowering communities across the nation.
