In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFL HFL), one of India’s leading affordable housing finance companies, recognized the beneficiaries under the Interest Subsidy Scheme (ISS).
With a strong focus on Tier 2 and Tier 3 cities, IIFL Home Finance has established a widespread national presence through its 370+ branches. The company combines grassroot engagement, simplified loans, faster processing, and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers across India access the Interest Subsidy Scheme (ISS) under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.
The customer engagement initiative celebrated the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL Home Finance’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.
Praveen Khullar, Zonal Sales Head, IIFL Home Finance, said: “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector, with Ahmedabad leading the state in demand. Between ‘2017–18’ and ‘2024–25’, the city registered over 4,600 housing projects—35% of which were categorized as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families. Supporting the Government’s PMAY 2.0 – Housing for All initiative, IIFL Home Finance is committed to empowering EWS and LIG households by bridging the credit gap through effective (ISS) facilitation, doorstep services, simplified documentation, and targeted awareness programs bringing the dream of homeownership closer to India’s underserved communities.”
Shyam Sunder, AGM, National Housing Bank (NHB) added: “This Ahmedabad initiative is part of IIFL HFL’s broader program to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFL Home Finance continues to align with national priorities while delivering value at the grassroots level.”
As part of its continued commitment to financial inclusion and housing for all, the company will organize similar workshops across key states including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab, and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.
