Swedish home furnishings retailer Ikea is exploring possibilities to establish company’s omnichannel presence in Tamil Nadu.
Ikea India spokesperson said, “Ingka global leadership met the government of Tamil Nadu during WEF in Davos to explore possibilities to expand Ikea’s omnichannel presence in the market. Tamil Nadu is a potential market for the Ingka group. Our ambition is to reach many more people with our well-designed, affordable, functional, and sustainable home furnishing solutions.”
The company is currently online in Mumbai, Pune, Hyderabad, Gujarat and Bengaluru. Three big format Ikea stores are operational in Hyderabad, Navi Mumbai and Bengaluru. A city centre store opened in Mumbai in December 2021 and another one opened in July 2022. Ikea has been sourcing from India for close to 40 years working with around 65 suppliers, 48,000 direct employees and 500,000 people in the supply chain in India producing for Ikea stores worldwide.
Ikea made its debut in India with a 13-acre complex in Hyderabad in 2018. Recently, Ingka Group, the parent company of Ikea has started the process of construction of a retail destination or Ingka Centre in Noida that will be home to a large Ikea store.
Ikea India had recently launched a live streaming shopping experience called Live from Ikea, a series of live episodes where customers can engage with home furnishing experts for ideas and inspirations to live a better life at home. The viewers can also shop for the products being displayed in the live-streaming sessions.
