JK Cement Ltd. Launches Premium Italian Wood Finishes

JK Cement Ltd. has been transforming dreams into brick and mortar structures for almost five decades. In it’s quest to live up to its mission of providing innovative products to meet its customer’s diverse needs, the Company has made it's foray into the Wood Finishes

BY Realty Plus
Published - Wednesday, 24 Mar, 2021

JK Cement Ltd. Launches Premium Italian Wood Finishes

JK Cement Ltd. has been transforming dreams into brick and mortar structures for almost five decades. In it’s quest to live up to its mission of providing innovative products to meet its customer’s diverse needs, the Company has made it's foray into the Wood Finishes segment with the launch of JKC Wood Amore - a range of premium Italian wood finishes., JKC Wood Amore, translates as ‘love for wood’ and has been formulated in collaboration with Italian wood coatings and finishes pioneer-- Sivam Coatings. JK Cement’s strong brand salience, influencer & channel connect and market leadership in the white cement & wall putty segments, JKC Wood Amore is poised to carve it’s a new success story. JKC Wood Amore is a revolutionary product that brings a range of Polyurethane (PU) products ensuring outstanding finish, appealing aesthetics and higher durability for wood surfaces that is best suited for interiors. Bringing art to science and exploring every artistic possibility available, JKC Wood Amore aims at redefining the approach towards wood finishes. The polyurethane range of products are being introduced in Clear and White-- matt & glossy finishes. It also comes with over 2000 colors options in PU Matt and Gloss finishes. It is so easy to apply that one can select the color from the catalogue to choose a finish for their wooden surfaces and can give a touch of artistry to wooden surfaces. With the JKC Wood Amore product and colour excellence centre located in Gurgaon, the product is currently being launched in a phased manner and is already available in some key markets of Northern India with an ambition of expanding the foot-print of this business Pan-India by 2022. The brand will further launch a polyester, water-based and special effects range of finishes in the near future.

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