JSW Paints 500 Colourvista Senses Retail Stores

JSW Paints, a new-age paint company and a part of the US$ 12 billion JSW Group, plans to open 500 colourvista senses retail stores across the country in two to three years. With 150 such stores at present, the company targets to have about 25 senses stores in Tamil Nadu in the next three years, JSW Paints' joint managing director and CEO A S Sundaresan said. The company has launched its first colourvista senses retail store here in partnership with Central Hardwares, a paints retailer, which is aimed to redefine the retail experience for its consumers in Coimbatore. JSW Paints colourvista senses store is conceptualised to have a home-like look and feel. The first-of-its-kind retail experience store is designed to assist consumers in the colour and product selection and the store layout resembled a compact home - metaphorically representing the core spaces like living room, kitchen, bedroom and balcony.