Keus Smart Home, India's premier smart home automation company, proudly announces the successful completion of its first external funding round, securing a substantial INR 100 Crores from leading PE player OAKS Asset Management. The OAKS Consumer Fund, a distinguished mid-market PE fund, led the round with Rs.80 crores and the company’s founders, Brijesh Chandwani and Subram Kapoor, participated in the round for the balance.
This funding round into Keus is the largest amount invested in the smart home automation segment in India by any player. OAKS Asset Management is known for investing in scalable consumer businesses led by experienced entrepreneurs. This investment by OAKS marks a significant milestone for the company as well as the home automation category. The company will utilize the funds by launching new experience centers in major cities, including Delhi NCR, Bangalore, Pune, and Mumbai, expanding in Tier I & II cities, and consolidating its position as a market leader in Hyderabad. The funds raised will also be utilized to develop new product offerings in home automation and lighting, and strategically position the brand in the premium homes segment.
Brijesh Chandwani, Managing Director and Founder of Keus Smart Home said, "We are clearly witnessing a rising tide in the Smart Home landscape in India. Today, the aspiration for modern residences to have sophisticated and automated living spaces is no longer a dream but a tangible reality due to Keus. We are excited about this partnership with OAKS and committed to pioneering innovation, expanding our business horizons and putting India on the global map in the smart home space. We are confident in our capability to redefine the industry and set a new consumer design and hardware innovation benchmark for India''
Subram Kapoor, Executive Director and Founder of Keus Smart Home, says, "Keus products are all about design thinking based deep innovation, converging with an ethos of operational excellence and customer service. This round of funding will position Keus as a vanguard in the smart home automation space."
Vishal Ootam, Founder and CEO of OAKS Asset Management says, "We are pleased to lead the funding round for Keus Smart Home and support their vision of transforming the home automation landscape in India. We love Keus' commitment to design thinking and their DNA of constant innovation and are confident that this will position them as the bellwether in this space. We look forward to being a part of their continued success."
Founded in Hyderabad in 2017, by Brijesh Chandwani and Subram Kapoor, Keus is a leading design-centric smart home company that has built out a highly innovative and category leading wireless automation system, specifically tailored to the needs of premium and luxury Indian homeowners. Brijesh and Subram are former founders of Beam Telecom which was a pioneer in fiber-based high-speed broadband. They had raised capital from India Value Fund in 2009 and grown Beam into India’s 4th largest ISP before successfully exiting the business in 2014.
Keus Co-founders Ashwik Reddy Battu, Dhruv Bansal, Vishnu Teja Nimmagadda, and Manish Kumar have been instrumental in shaping the company's product and growth strategy. The strong and deep talent pool has helped establish Keus as a leading player and key innovator in the home automation industry.
The positive development has come at an appropriate time when this sunrise industry is seeing a surge in demand for smart home automation solutions with modern designs and cutting-edge technology. Keus has so far closely collaborated with the architects and interior designer community in Hyderabad to deploy its advanced smart home system in over 1500 premium and luxury residences. Keus is well on its way towards consolidating its position as the definitive leader in the smart home automation market in India.
Keus Smart Home additionally counts Vikram Nirula (Founding Partner, True North PE, and Former MD, The Carlyle Group PE) and Amit Mehta (Director and Head of Family Office at LNB Group) among its early backers.
Keus, through its premium and hi-tech smart home products and services, aims to revolutionize, modernize, and elevate the living experience for its users.