M P Birla Launches its super-premium Cement Brand ‘Perfect Plus’

M P Birla Cement launched its new super-premium brand, Perfect Plus, simultaneously from its Maihar (Madhya Pradesh) and Chanderia (Rajasthan) plants. The superior technology product contains enhanced deflocculated ultra-fine particles of cement, with ‘Hyper Active Molecules’, which results in the formation of superior binding gel (C-S-H) that enhances the performance of concrete.

Speaking at the launch, Shri Sandip Ranjan Ghose, Executive President of MP Birla Cement, said, “With its long heritage as one of the premier cement manufacturers of the country, MP Birla Cement has always put the customer at the heart of the business and continuously strive to offer value-added offerings for discerning customers. MP Birla Cement understands that building a home is a labour of love and, therefore, does not stop at supplying cement but, as per its credo, partners the home-builder 'Cement Se Ghar Tak'.”