Moen, a kitchen and bathroom solution company, announced a partnership with Bathline Acquaviva Group to enter India's growing sanitary ware market. This collaboration merges Moen's renowned global innovation and sustainability with Bathline Acquaviva's decades of expertise in the Indian premium market. The alliance aims to redefine the premium bathroom solutions landscape in India, offering sustainable, high-quality products that meet the evolving needs of Indian consumers.
India's sanitary ware market, valued at approximately Rs 539.5 billion (USD 6.5 billion), is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.74 per cent over the next five years. Moen's entry into this market comes at an opportune time, with increasing incomes and a booming real estate sector fueling demand for premium bathroom solutions. The partnership is designed to capture the attention of India's premium segment, combining Moen's global expertise with Acquaviva's local knowledge.
Vinay Gupta, Chairman of Bathline at Acquaviva Group, said, "This strategic alliance allows us to combine Moen's leadership in innovation with Acquaviva's deep understanding of the Indian market. Together, we are confident we will deliver exceptional solutions that reflect both style and sustainability."
Additionally, Moen also unveiled its first Experience Centre in India, located in the upscale MG Road area of New Delhi. The centre allows customers to explore Moen's full range of innovative products, including faucets, shower panels, and complete bathroom solutions. This new flagship space reflects Moen's commitment to delivering premium, innovative bathroom solutions to Indian consumers.
George Wu, President of WINN Asia at Fortune Brands Innovations, said, "With the real estate boom and rising incomes, India is poised to be Moen's next growth engine. We are excited about the opportunities ahead."
