Nahar Group, has unveiled a new brand campaign for its project Amaryllis, ‘Verified Smart’. With the positioning of ‘Smart Homes for Smart People’, the company aims to disrupt the real estate sector by focusing on new-age smart homes which are ideal for today’s customer demographic. The new campaign works on the insight of people wanting to be ‘verified’ on social media, which gives them an aura of being special. The campaign pushes the same button on the plank of ‘smartness’.
The new campaign further consolidates Nahar Group’s positioning as Mumbai's real estate brand that is constantly seeking ways to innovate while also meeting the changing demands of its clients. Amaryllis Towers, the latest offering from Nahar's Amrit Shakti, is ideal for consumers looking for a well-planned residential set-up with smart home automation, and unbeatable amenities at a superb location. The property provides reasonably priced 1,2,3 BHK homes starting at just Rs 1.09 cr along with social infrastructure being part of the township.
Speaking about the new project Manju Yagnik, Vice-Chairperson of Nahar Group & Sr. Vice President, NAREDCO- Maharashtra said, "Nahar Group's mission is to construct landmark projects for consumers that provide a perfect and self-sustaining living environment. Amaryllis Towers provides homes with ample space designed to optimise the layout, a well-connected location, and state-of-the-art amenities. As customers continue to embrace a digital lifestyle, a surge in demand for smart home accessories is only to be expected.”
Speaking on Chandivali as a growing micro-market Manju added, “Chandivali's fast rise in social and cultural infrastructure, along with planned urbanization, makes it an attractive micro-market for working individuals and families. The micro-market has developed as a one-stop destination for purchasers seeking to live away from the hustle and bustle of the city while yet enjoying opulence, an abundance of open and green spaces, greater connection, a metro network, and abundant utilities. The well-executed residential homes with good value for money have helped Chandivali become one of the most popular investment locations as well."
Digitization and automation have become a way of life in the current scenario and the real estate sector also needs to embrace this trend at the earliest. There is a definite need to create modern-day smart homes to create an ergonomic environment that is useful and improves the quality of life. As a result, smart interiors are no longer a luxury but rather a need for a home.