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Pepperfry announced the launch of its New Studio in Bangalore, Karnataka. The offline expansion is in line with the company’s aims to penetrate into niche markets and strengthen its omni channel consumer engagement in home and living space in India. Pepperfry’s studio footprint currently spans across 90+ cities with 180+ studios in the country.
Pepperfry Studios have transformed the furniture retail landscape in India. The company’s omni channel strategy is driven by expansion of FOFO studios across the country and it currently works with 90 plus unique partners. The new studio launched in partnership with Vishnuz Enterprise spanning across a carpet area of 1705sq.ft. It offers customers a first-hand experience of an infinite catalogue of furniture and home products. Customers will get design advice from the company’s interior design consultants.
Speaking of the launch Amruta Gupta, Business Head - Franchising and Alliances, Pepperfry said, “We are delighted to launch our new Studio in Bangalore in partnership with Vishnuz Enterprise. Owning a Pepperfry franchise is an entrepreneurial success, and we aim to reach consumers beyond the larger catchment areas of metropolitan and tier 1 cities. Our franchise partners include a mix of successful businesses, women entrepreneurs, ex-army officials and first-time entrepreneurs. Today a large part of our Pepperfry customer interactions leverage AR and virtual product interactions. With our mission to spark a feeling called home across the world, we endeavor to consistently deliver great customer service.”
Jayakanth.B & Pallavi Jayakanth(Owner of Franchise Studio),said, “We are extremely happy to partner with Pepperfry, India’s leading home and furniture marketplace. Pepperfry has pioneered a truly differentiated omni channel business and we are proud to be a part of their journey in creating the largest omni channel home and furniture business.”
