The Guardians Real Estate Advisory is thrilled to announce yet another achievement, setting a new industry benchmark with an all-time high single-day sales record of 1243 bookings, in the capacity of strategic advisor, at Haware – My First Home in Navi Mumbai-Shil. This remarkable achievement, accomplished officially establishes it as the biggest weekday launch in real estate history.
The Guardians, known for their credibility and trust, offer comprehensive distribution, strategy, and marketing services. Their all-encompassing approach resonates well, particularly with first-time homebuyers from Mumbra, Mankhurd, Kurla and Taloja in Navi Mumbai, as evidenced by the project's rapid oversubscription—a testament to The Guardians' illustrious reputation.
The Guardians transformed the sales trajectory in just 45 days, achieving a 48% oversubscription and defying the typical real estate timeline. Navi Mumbai's rapid development into a thriving hub for work and pleasure, with affordable townships and well-developed neighbourhoods, contributes to this success. High-rise buildings and skyscrapers with world-class amenities cater to a wide range of homebuyer needs.
Commenting on this ground-breaking achievement, Ram Naik, Director of The Guardians, remarked, “We understand that for many, finding the perfect home is not just about the structure; it's about acquiring the perfect lifestyle. People have been patiently waiting for that ideal fusion of amenities, prime location, and a promise of good living by branded and trustworthy developers within their budget. The latest project by Haware – My First Home, in a location that seamlessly interlinks connectivity and comfort, has struck a chord with first-time homebuyers. We have received an overwhelming demand, oversubscribed by 48 percent. The Guardians' ability to drive such an unprecedented turnover on a weekday, which is traditionally thought to be not very conducive to business, is the proof of our expertise and the project's strong value proposition.”
Haware – My First Home, which launched on November 30, 2023, has quickly become a symbol of real estate success and desire. The project has generated over 15,000 leads, culminating in over 3,800 Expressions of Interest (EOI) applications, much exceeding the limit of 2,600 homes. The project is ideally positioned on 7.18 acres of land and consists of four 34-storey buildings.
The endorsement of renowned brand ambassadors, Riteish and Genelia Deshmukh, who provide star power and credibility to Haware My First Home, is one of the project's key attractions.
The project's remarkable success can be attributed to its strategic location, which is within a 10-minute radius of key transportation hubs like Mumbra Station, Diva Station, Kopar Khairane Station, and Ghansoli Station. Over 50 lifestyle amenities and a High Street Retail Plaza complement the living experience. The project includes a swimming pool, community hall, gymnasium, indoor games area, mini theatre, and yoga room.
In view of the huge enthusiasm, Haware My First Home is prepared to change the norms of residential life in Navi Mumbai, providing a dream home that mixes magnificence with convenience.
Starting with annual pre-sales of Rs 350 crore in FY17, The Guardians has consistently surpassed market expectations. In FY23, with pre-sales of Rs 11,718 crores, 6,390 properties sold, and over 50 Lakh sq. ft. of carpet area, the firm managed a single-day sales of Rs 356 crore on the auspicious occasion of Gudi Padwa.
