Recycling Genie’s Repurposed Eco-friendly Bricks

Recycling genie and social entrepreneur Binish Desai has been manufacturing builder bricks from the pandemic’s non-biodegradable detritus. The light grey bricks consist of 52% plastic waste (including masks, gloves and coverall suits), 40% paper mill waste, and 8% of

BY Realty Plus
Published - Saturday, 10 Jul, 2021

Recycling Genie’s Repurposed Eco-friendly Bricks

Recycling genie and social entrepreneur Binish Desai has been manufacturing builder bricks from the pandemic’s non-biodegradable detritus. The light grey bricks consist of 52% plastic waste (including masks, gloves and coverall suits), 40% paper mill waste, and 8% of the binder gum sap called chitin which makes chewing gum chewy. The technology is now being franchised to units across the country – including Khopoli in Maharashtra, Raipur and Bengaluru. The waste Desai uses often comes directly from manufacturers – for example, the extra material that gets left behind when making PPE suits or masks; or the non-medical masks and head gear used by workers in an electronic chip factory; or the disposable shoe covers and disposable sheets used in clinics and salons. He is also working directly with housing societies and corporates in Gujarat. Over the last few months, a small number of builders and architects have started using these eco-friendly bricks. Recently, a school and a temple management approached him. “Sustainability need not be expensive. Besides being environmentally friendly, and potentially tougher, they are cheaper than traditional bricks. The Recycling Genie has developed about 150 eco-products, including clocks, bicycles and crockery, recycled from waste material,” says Desai.

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