Sanitary fittings provider GROHE has appointed Shubhajit Sen as its Country General Manager of its parent company Lixil Water Technology for India and Subcon.
He will be responsible for implementing several innovative and effective marketing strategies to drive greater growth and firmly establish the brand’s segment leadership in the country. Shubhajit formerly worked with Micromax Informatics, where he held the role of Chief Marketing Officer.
Commenting on the new role, Shubhajit Sen, said, “I feel deeply honoured to have bagged an opportunity of being a part of a strong and powerful business like Lixil. We need innovative plans, disruptive business models and constantly search for relentless execution of new ideas."
He has previously worked with GSK India as the Vice President & Global Business Leader- Emerging Consumers. The astute marketer has won accolades and gained recognition for pushing brand Horlicks to new heights.