Shyam Steel, producers and manufacturers of primary TMT Bars, launched its new digital campaign ‘Apna Ghar’ featuring Bhojpuri actors Pawan Singh and Harshika Poonacha. The campaign aims to create awareness about the holistic solutions provided by the Shyam Steel Apna Ghar App among individual home builders. The film will be promoted digitally with a specific focus on Bihar, Jharkhand, Odisha, and the north-eastern markets.
Shyam Steel Apna Ghar App is a one-stop solution from ‘Neev se Pravesh Tak’ which is an online platform, and a mobile App for consumers providing a holistic solution to individual home builders. This is a breakthrough in the steel and manufacturing industry and has acted as a problem solver by entering a digital world that has made life easier for all home builders. The tagline ‘Neev Se Pravesh Tak’ is self-explanatory when it comes to catering to home-building needs. The home builders will be provided with relevant information, inspirational ideas, and reliable contacts at their fingertips. Through this campaign, Shyam Steel has tried to reflect the essence of this App through a happy Indian couple who is planning to build their new home.
Speaking on the campaign launch, Lalit Beriwala, Director, Shyam Steel said " We have received an extremely positive response from our consumers on the Apna Ghar App. The campaign will help us in making the consumers aware of the Apna Ghar App and its benefits. Shyam Steel has always been in the forefront with its consumer-driven technology and innovation. The App will aim to address all the concerns of individual home builders and scale-up businesses of the dealers by way of opening newer market geographies. Shyam Steel Apna Ghar app will also be an added advantage for us to actively engage with our target audience and business partners”.
Shyam Steel with an annual turnover of Rs 4,500 crores is now in a steady expansion mode braving the disruptions caused by the COVID-19 pandemic. The company is committed to meaningfully contributing to the realization of the target of 300 mn tonnes of steel production by 2030-31. Shyam Steel has signed Sonu Sood as their Build India Brand Ambassador. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company.
