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Shyam Steel launched its new digital campaign featuring Sonu Sood. The new film is the extension of Shyam Steel’s "Maksad Toh India Ko Banana Hai" campaign. The campaign reinforces the brand philosophy which reiterates that Shyam Steel will assist people in achieving their dream as steel is just an offering, but the bigger goal is to build the nation.
Through the campaign, Shyam Steel, represents strength, flexibility, and faith of the masses with the thought that steel is just an offering but building the nation is the larger goal. Achieving one’s dream epitomises perseverance, strength, and determination, which are also affiliated with Shyam Steel’s core brand philosophy and reflects the thought of building a progressive and developing nation. The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel TMT bars.
Speaking on the TVC campaign launch, Lalit Beriwala, Director, Shyam Steel said “We at Shyam Steel aim to build the nation by assisting people in building their dreams. The digital film reflects the brand's thought in connection with Sonu's exemplary work in assisting people achieve their dreams and pave way towards a progressive and unified nation. The campaign will help the brand to build a stronger connection with its target audience in the national market."
Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. The brand is associated with Virat Kohli and Anushka Sharma as the face of the company in addition to having Sonu Sood as its Build India Brand Ambassadors. The company has also recently launched the Shyam Steel Apna Ghar app to provide consumers with hassle-free purchase of TMT bars and to boost the sales of their dealer distributor network.
