Skipper Limited, manufacturer of Polymer Pipes and Fittings launched its new campaign with brand ambassadors Mahendra Singh Dhoni and Chris Gayle. The campaign aims at creating awareness about 100% lead free and NSF 14 certified CPVC pipes for Indian households. The campaign aims at highlighting Skipper’s commitment to sustainable infrastructure solutions and its collaboration with MS Dhoni is a step towards a cleaner, safer, and healthier future for all.
By promoting the use of 100% lead-free pipes, Skipper Limited aims to provide a safe and reliable solution to the growing concern of lead contamination in water supply systems. Skipper Pipes & Fittings have been certified with highest standard of NSF 14. The company continues to promote the use of lead-free pipes and fittings for several years and seeks to spread awareness about using best in class lead free pipes for potable water solutions. The company seeks to tap MS Dhoni’s popularity and influence to help spread awareness about the importance of using safe and sustainable materials in our homes. Through this commercial, the company desires to educate people about the dangers of using ordinary pipes that might cause water contamination.
Speaking about the collaboration, Siddharth Bansal, Director, Skipper Limited, said, “We are thrilled to have not one but two renowned cricketers – M S Dhoni and Chris Gayle on board as our brand ambassadors to help us raise awareness about safe water supply. For Indians, Dhoni is not just a cricketing icon but also an embodiment of values such as trust, reliability, and resilience, which perfectly align with the values of Skipper Limited. The well thought out brand strategy was to position ourselves as a leading player in the industry by associating with the skipper (or captain) of Indian cricket himself. On the other hand, Chris Gayle adds much needed humor to the campaign making it memorable for our audience in India. We are confident that this TVC will increase the brand’s remembrance among the key target audience, while raising awareness about the use of safe piping solutions.”
Mahendra Singh Dhoni said, "I am thrilled to be associated with Skipper Pipes as their brand ambassador for promoting the use of lead-free pipes and fittings. I am glad to be the captain for a new cause like safe water supply, which in turn, translates to reducing water borne diseases in India. As a cricketer, I have always believed in leading from the front and taking proactive measures for my team’s success and welfare. With Skipper's commitment towards safe and sturdy piping solutions, I am confident that together we can make a difference towards creating the necessary awareness around Lead free drinking water promoting healthier living for Indians.”
Chris Gayle remarked, “While the world is transforming at a great pace and there is cure for complicated diseases, we fail to recognise the root cause of repeated ailments. I was alarmed at the high number of people in India who suffer from water borne diseases and wanted to drive a serious message through humour for people to remember. I hope that this TVC with Skipper Pipes will help people increase their awareness about using safe pipes for water supply at home thus making a difference to their health quotient.”
