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Surface Décor Brand Dorby Ventures into Plywood Segment

Surface Décor Brand Dorby Ventures into Plywood Segment

BY Realty+
Published - Thursday, 13 Feb, 2025
Surface Décor Brand Dorby Ventures into Plywood Segment

Dorby, a renowned surface décor brand, has announced its entry into the plywood segment by launching a transformative new product line on 16 January 2025. With this new product line, the company aims to achieve an estimated targeted revenue of Rs 100 crore by the end of FY27. Dorby plans to maintain its reputation for exceptional quality and innovation, bringing the same level of craftsmanship and attention to detail that has defined its laminate and other surface décor products to this new plywood range.

Dorby's plywood is engineered to meet the highest durability, sustainability, and aesthetic appeal standards. The products are manufactured using advanced technology and high-quality materials to ensure superior strength, moisture resistance, and longevity. Available in various finishes and grades, Dorby's plywood is designed to cater to a diverse clientele, from residential projects to commercial applications. This expansion into plywood reflects Dorby's commitment to providing comprehensive surface solutions that combine functionality with design excellence. 

Rajiv Agarwal, Chairman & Director of Dorby, said, "Our foray into the plywood segment is a natural progression in our journey to become a holistic surface décor provider. We understand that the foundation of great design starts with quality materials, and our plywood line will be a testament to this belief. By entering this segment, we aim to set new benchmarks in quality and innovation, ensuring that our customers can access the best products for their design needs. This launch is not just about expanding our product portfolio but reinforcing our commitment to delivering value in every project."

Dorby's 710 Marine is a calibrated ply with unmatched strength and waterproof durability, making it perfect for interiors. Dorby Pro combines versatility with professional-grade quality, making it ideal for budget-conscious customers without sacrificing performance. Dorby Edge, the calibrated plywood, delivers precise thickness and a smooth, uniform surface tailored for OEMs and furniture manufacturers. Dorby Flexi provides exceptional flexibility, making it ideal for projects requiring innovative design solutions. These offerings perfectly suit architects and designers seeking high-quality materials, construction professionals needing reliable structural solutions, furniture manufacturers aiming to create customised pieces, and marine and outdoor enthusiasts requiring weather-resistant options. 

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