Berger Paints Aims Crossing 20 Percent Market share By End Of This Year
Berger Paints is aiming to cross a market share of 20 percent by the end of this year. Currently it stands at around 19.4-19.5 percent market share. Berger Paints has been focusing on expanding its presence in non-urban centers which have started to do better in February, which is a positive sign for the company's growth prospects. The company has been targeting these regions with a range of affordable products. The company's performance in the fourth quarter of the fiscal year has also been impressive. The company has seen double-digit volume and value growth in this period. Berger Paints has been able to maintain its momentum, thanks to its innovative products, efficient operations, and customer-centric approach. Berger Paints has been expanding its product portfolio with a focus on sustainability and innovation. The company has been introducing eco-friendly products that are not only better for the environment but also offer superior performance. The company has also been investing in research and development to create new products that meet the evolving needs of customers. Berger Paints has a strong distribution network, which includes over 25,000 dealers and retailers across India. The company has been investing in technology to make its distribution system more efficient and customer-friendly. It has launched an online platform that allows customers to purchase products and get them delivered to their doorstep.
Tags : Berger Paints market non-urban centers