Disney Launches Disney Home for Aspirational Furniture & Homeware
Entertainment and media conglomerate Disney has launched Disney Home, a design brand selling furnishings, home accessories and limited-edition collaborations. Disney Home brings together various existing products under one roof including kids' bedding and homeware made by Disney and its affiliated designers and retailers. It also introduces some new products, with Disney promising "aspirational furniture" and "bespoke design pieces". "As our homes are now more important than ever, we wanted to introduce a new homeware brand that brings iconic Disney storytelling into everyday living spaces," a Disney representative said. Blockbuster franchises including Star Wars, Marvel and various Pixar films are featured within the Disney Home range alongside classic characters such as Mickey and Minnie Mouse. "This newly defined interiors brand encapsulates homeware products from a range of our licensees and retailers and will also include new products such as aspirational furniture and one-off collaborations," said Disney. Disney Home brand are created to complement every interior style and budget.Among the higher-end pieces in the Disney Home collection at launch is a life-size reimagining of Mickey Mouse created by interior designer Kelly Hoppen, along with figurines by "pop sculpture" studio Leblon Delienne. There is also a collection of rugs, which Disney says offers a "modern and sophisticated interpretation" of some of Disney's celebrated characters and stories. Some of Disney's previous homeware products include a Winnie-the-Pooh glassware set by Nendo and a Star Wars furniture collection by Filipino designer Kenneth Cobonpue, which features a wooly stool designed to emulate Chewbacca's hair.
Tags : Disney Disney Home Aspirational Furniture Homeware Star Wars Marvel various Pixar films Filipino designer Kenneth Cobonpue