Hitachi Introduces Its Next-Generation Airhome Series of Air Conditioners
Johnson Controls-Hitachi Air Conditioning, the manufacturer of India’s premium air-conditioner brand 'Hitachi Cooling and Heating' is betting big on volume sales and market share in the RAC category. In its endeavour to set new benchmarks for energy-efficient, comfortable, and clean cooling technologies, Johnson Controls-Hitachi Air Conditioning India Ltd. has announced the launch of its airHome series of air conditioners for India’s rising feature-seeking consumer population. With a wide range of over 80+ SKUs, Hitachi is aiming high to register a record double-digit growth during the peak season. Riding on the Duality Design philosophy and its origin in Japan, the airHome series of air conditioners aims to create a signature statement for both interiors and cooling performance. The duality design concept is inspired by the superior craftsmanship of world’s best sword – the Japanese katana. Setting the highest standards of design in air conditioning for living spaces, the airHome series adds opulence and comfort with its dual panel look, dual surface finish, dual platinum and dual gold colour tone, longer lasting Star white colour, accentuate curve design, iconic wave design and more. Gurmeet Singh, Chairman and Managing Director, Johnson Controls-Hitachi Air Conditioning India Ltd. Said, “The new age feature-seeking Indian consumers have great clarity on what they desire from their cooling machines, this has inspired us to craft our revolutionary airHome series of air conditioners. We are confident that this globally designed air conditioner range will take New India’s cooling and comfort expectations to the next level. airHome series has worldwide received immense response and recognition for its design and product innovation and is a proud recipient of the prestigious Red Dot Award: Product Design 2022.” Redefining the cool, clean, cost-saving, and comfort aspects of air conditioning, the new airHome series is all set to take the feature-seeking consumer expectation to the next level. The ice clean feature powered by frost wash technology allows the coil to get rid of the trapped dust, mold, viruses and bacteria ensuring a safe and hygiene indoor environment with 15% of power saving. Expandable Inverter ACs can increase their compressor’s rotation per minute (RPM) automatically, from the standard-rated RPM, as and when required, according to the actual ambient conditions outside and load requirements inside the room allowing better performance than any other non-tropical Inverter AC. For superior surround cooling of modern homes, the 24m strong airflow distributes air across the room. With Hitachi’s first-ever Ambience Light ACs, consumers can easily know their ambience, be it cold, comfort or warm. This feature has three colors - cool blue for cool ambience (16- 23°c), comfort green for comfort ambience (24- 27°c), and warm red for warm ambience (28- 32°c). Hitachi airCloud Home allows users to remotely monitor and control air conditioning from a single app through their smartphone, digital device or voice assistant on their mobile for conveniently managing temperature. A built-in ionizer, AQtiv-Ion releases negatively-charged particles which bind themselves to pollutants floating in the room causing them deactivated and can be operated in any mode – cooling, heating, dry, fan, circulation, and auto. The company has introduced airHome series models in 1 Tr, 1.5 Tr, 2 Tr and a white Color with UV paint offering all-season newness and comfort. With a presence spanning more than 10,000 retail touch-points and growing, the company is all set to tap into the lesser penetrated Tier 3 and 4 cities as well. For a seamless pre-sale experience and diligent after-sales services, Hitachi has created a robust service mechanism in every nook and corner of the country. The new product line-up for 2023 is available across all leading retail stores and on leading e-commerce portals.
Tags : Johnson Controls-Hitachi Air Conditioning manufacturer India premium Gurmeet Singh Chairman and Managing Director