IKEA Focus On Strengthening Presence In B2B Segment
Swedish furniture retailer Ikea is betting big on its B2B business, on the back of rapid urbanisation and growing demand for branded solutions. The company is sharply focussing on strengthening its presence in the B2B segment, which offers solutions to real estate players, educational institutions, hotels and offices. Tthe company’s B2B business has witnessed exponential growth in the past four years and it expects to further strengthen this business as the brand expands geographically in the country, especially in Delhi-NCR. Currently, B2B business contributes in the range of 15-20 per cent to company’s overall business in India. So far, Ikea has been primarily been offering B2B solutions in Bengaluru, Hyderabad and Mumbai. Parthi added that the company has also done projects in some other cities. The company is also offering solutions to hotels, co-working spaces, educational institutions, and incubation centres, among others. The brand’s ability to turn around large projects in a shorter period is helping the company secure key B2B projects. It offers end-to-end solutions from designing the project to installation. With the festival season round the corner, the retailer is also witnessing strong traction for corporate gifting orders.
Tags : Swedish furniture retailer Ikea rapid urbanisation growing demand branded solutions B2B segment real estate