Nippon Paint Enters Health and Wellness
Nippon Paint (India) Private Limited announced its foray into the health and wellness segment with the launch of 'MEDIFRESH'. Nippon Paint launched the segment with a range of PPE products including Hand Sanitizer, Facial Masks, and Hand Gloves. This move by Nippon Paint is to cater to the burgeoning market by providing affordable and effective products to combat the spread of Covid-19. The products will be manufactured under the private labelling of Nippon Paint MEDIFRESH, and are designed following the current WHO norms. The company will initially leverage its distribution channels including Paint shops, Hardware shops etc., and slowly expand into other outlets. Plans are underway to expand this range of products and introduce Surface Disinfectants, Aerosols, Full Cover Gear and Face Shields as well.
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