Realty review platform Roopfik acquires Shoppist
Roofpik, a real estate property and broker review platform has acquired Shoppist, a personalized product discovery platform. The acquisition brings Shoppist’s NLP-based recommendation capabilities to Roofpik users to create a personalized experience based on property reviews and agent ratings. Arpit Mittal, co-founder, Roofpik, said, “Divij and the Shoppist team bring a fresh boost of expertise to the core team of Roofpik. This acquisition will help us build a robust and experience-oriented product with the potency to give voice to the people in real estate industry.” With this technology, Roofpik will be able to validate reviews and generate meaningful analytics from over 5,000 user reviews that are currently live on the platform. Post the acquisition, Divij Goyal, founder of Shoppist will join the Roofpik board as Chief marketing officer. Commenting on the acquisition Goyal said, “There's a clear gap in the real estate space which can be addressed by offering user-generated reviews/ratings of properties and agents. I hope this acquisition will definitely help to build Roofpik a bigger and a valuable brand for users”.
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