Ultrafresh Launches Its First ‘One-Stop-Shop’ Studio in Chennai
With an aim to establish a strong foothold in the Southern market of India, Ultrafresh Modular Solutions Limited launched its first studio in Chennai located at Keelkattalai. Spread across around 665 sq ft, it is the company’s first franchise retail outlet in Chennai offering a unique range of modular kitchens, wardrobes, and display units to cater to the customer’s evolving needs and preferences. The studio is developed under the company’s ‘One-Stop-Shop’ format, which has been curated after Ultrafresh’s recent acquisition by TTK Prestige Limited. It will be the 7th studio of Ultrafresh in Tamil Nadu, besides the existing studios spread across Bengaluru and Hyderabad in the southern region and other parts of India. The new format of the experience centre, ‘One-Stop-Shop’ highlights the brand and product synergy between TTK Prestige Limited and Ultrafresh. It displays a perfect combination of the extensive product range from Ultrafresh with kitchen appliances of TTK Prestige, under one roof. This will provide the customers with an opportunity to customise and design their dream kitchen from a myriad range of options. The Ultrafresh Studio will offer four unique styles of modular kitchens – Victorian, Contempo, Heritage and Vibrant to provide a first-hand experience to the customers. The steel storage solutions are highly durable, termite/rust/water/moisture/fire-proof and anti-bacterial made with the best quality of galvanized or stainless steel. Also, the wooden storage cabinets are made using boiling waterproof ply to offer durability against wet usage and tropical conditions. One of the USPs of the modular kitchen solutions offered by Ultrafresh is that all the modular cabinets are absolutely screwless, which makes them uniquely easy to install and aesthetically pleasing. On the occasion of the studio launch, while talking about the evolution in consumer behaviour patterns and rising demand for modular kitchens, Dhruv Trigunayat, CEO – of Ultrafresh Modular Solutions Limited said, “With the increasing urbanisation, rising real estate demand, and evolving customer needs, Chennai is becoming one of the growing markets for the modular kitchens industry. Most people residing in the city are modern working professionals who envision their homes with specific aesthetics, customised to their tastes and preferences. Modular kitchens are an integral part of today’s modern homes, and with changing times, consumers are also opening up to experiments and the use of new-age materials while designing their homes and kitchens. We are confident that our unique product offerings and services will certainly fulfill the changing needs of the customers in Chennai.” “With the recent acquisition by TTK Prestige Limited, we are at the forefront of establishing a strong foothold in the Southern market. And, considering the latest trends and growth potential for the modular kitchen market in Chennai, we have launched our first studio and customized product range in the city. We have over 120 studios across India and with an aim to strengthen our presence in the South region, we will also be expanding our retail studio chain to Pondicherry, Shimoga, Nagercoil & Coimbatore in the next six months.”, Trigunayat, added further.
Tags : Southern market India Ultrafresh Modular Solutions Limited launch first studio Chennai Dhruv Trigunayat CEO Ultrafresh Modular Solutions Limited