THE NEW BUZZWORD IS PROPTECH
Highlighting on how the entire nature of buying, selling and managing real estate has transformed with the introduction of PropTech, Sudhanshu Kejriwal, Managing Director of Keydemand, said, “The real estate world has a new buzzword, and it’s PropTech. This disruptive driver has changed how people buy, sell, and manage real estate. The field is now regulated and ripe with opportunities, but what does this mean to the key participants in the B2B space—developers and brands.” “The Indian commercial real estate market is estimated to reach $1 trillion in market size by 2030, up from $200 million in 2021. Understanding The Real Estate Supply Function Ideally, the supply side should be more of a reactionary mechanism, catering to the demand of the real estate market in a democratised manner,” he said. He further said, “The emergence of PropTech has empowered suppliers and brands by digitising processes, information, inventories, and more. These days, many commercial platforms offer interesting options for commercial property listings. On the flipside, with the rise in information access and availability to everyone, it also poses the question of the relevancy, effectiveness, and accuracy of the information available on such sites or platforms. There also remain the issues of personalisation and secrecy, which are both integral for brands and developers alike. This, more than ever, stresses the need for a holistic solution that can assist both the supply and demand sides. There's a need for demand to trickle down seamlessly to the real estate market so that there can be a corridor in which market forces can effectively operate.” Today, companies like Keydemand have bridged the demand and supply divide by solving lead generation for both. Keydemand is a NASSCOM 10000 - certified start-up that can offer up to 6.5 million square feet of retail demand currently. It has onboarded over 100+ brands, has 30+ developers and 500+ brokers listed. With an ecosystem of verifiable trust, dedicated support, private communication channels, and a flexible subscription/success model, Keydemand streamlines and democratises both the demand and supply functions. ENSURING ACCURACY On the demand side, companies can now be listed, and thus they have access to the best leads at the best prices through a fair interplay of market forces. Keydemand lists brands’ demands after thorough scrutiny to ensure the accuracy of leads. On the supply side, Keydemand developers can register to gain access to the requirements listed by brands, thereby eliminating the resistance and opening the market for fair play and getting better pricing. Also, it gives brands access to a wide range of options, as well as increased reach to Tier-2 and Tier-3 towns. "Keydemand doesn't just stop at being a platform; it acts as an extension to the client’s business development team. By sourcing and presenting lucrative business opportunities, it plays a pivotal role in enhancing the business prospects of its partners, Sudhanshu Kejriwal concluded.
Tags : Keydemand NASSCOM 10000 - certified PropTech Sudhanshu Kejriwal ecosystem digitising processes information inventories Commercial Real Estate sector