PROPTECH TAKING CENTRESTAGE
The real estate sector has traditionally been characterized by well-established operating models and practices. These conventional approaches, rooted in physical transactions and manual processes, are now being transformed by the rapid evolution of technology and changing customer expectations. This transition involves the integration of technology into various aspects of the real estate business. From digital property listings to virtual property tours and online document signing, the industry must embrace and invest in digital tools to remain competitive. This shift not only requires financial investments but also necessitates a fundamental re-evaluation of existing processes and workflows. HOW IS PROPTECH ADDRESSING CUSTOMER EXPERIENCE IN REAL ESTATE? Onkar Shetye, Executive Director, Aurum PropTech sharing his views said, “Technology is enabling transparency of information, access to cost comparatives, quality services and service providers, trust in online transactions and efficiency in turnaround time. Democratisation of tech enabled real estate investments has given consumers access to a variety of asset classes. Data analytics platforms are enabling informed decision making for consumers. More than 75% of buyers use digital channels for searching homes, 50% plus home buyers use virtual tours before buying property, about 70% of sales and marketing budgets are spent on digital channels, close to 44% real estate agents use automated tools for lead generation and customer relationship management, up to 90% land records have been digitised in India under Digital Land Records Modernisation Programme. PropTech has begun to make considerable impact on customer experience in real estate.” Vivek Agarwal, Co-Founder and CTO, Square Yards gave his perspective, “Proptech is changing the perception of homebuying by empowering consumers with innovative tech solutions at every step of the real estate journey. With 3D/VR tours, property search is becoming more experiential, offering buyers with locational intelligence and a visceral sense of the property which is helping in emotional engagement. This convenience has moved to transactions where real time inventory selection, fully secured online payment gateways, e-payments and e-signatures have made real estate transactions quick, sanguine and hassle-free.” Marco Pilia, Managing Director India, Planet Smart City added, “In today tech-first world, there has been a significant shift in consumer behavior with a new generation of homeowners opting for digitally connected homes. The synergy of AI, automation, and big data, invariably called Proptech whenever drew near any built environment, has reshaped the real estate industry by providing innovative solutions to property management, investment, and development. These solutions help optimize property performance, resident experience, and promote sustainable practices. Additionally, the implementation of AI and ML solutions aims to generate data-driven insights for predictive maintenance, and smoother operations, that helps save time and money.” Sunny Garg, Co-Founder & CEO, Crib stated, “In virtually any industry, the integration of technology is primarily aimed at enhancing the overall customer experience. This holds true for fintech, where the central goal is to elevate customer satisfaction. In the realm of Proptech, innovative software solutions dedicated to property management, and similar platforms dealing with fractional ownership of real estate, are deeply committed to optimizing the customer experience. The customer-centric approach lies at the core of technological advancements in the real estate sector.” Diya Gera, Vice President Corporate Gera Developments Pvt Ltd expressed, “In the age of digital innovation, India’s real estate sector is undergoing a seismic shift, all thanks to Proptech. Short for property technology, Proptech represents the amalgamation of real estate and technology, redefining the way people buy, sell, or invest in properties. This fusion has not only streamlined processes but also significantly enhanced customers' experiences, making it a pivotal force in the Indian real estate market. PropTech is a relatively nascent vertical, but start-ups in the space are proving to be a disruptive force with an impact ranging from construction processes to customer experience. One of the most significant impacts of Proptech in India has been enhancing customer experience. Traditional real estate transactions would often lack transparency. Proptech platforms have bridged these gaps, offering a user-friendly interface that allows customers to take virtual tours, manage their parking solutions and even try out different paints in their homes through 3D views. This digital approach has not only saved time but has also empowered buyers with knowledge, enabling them to make informed decisions.” Ashish Narain Agarwal, Founder & CEO, PropertyPistol concurred, “PropTech platforms offer advanced search algorithms that allow customers to find properties that precisely match their criteria, saving time and offering a tailored experience. Virtual Reality (VR) and Augmented Reality (AR) technologies too are revolutionizing property viewing in a big way. Artificial Intelligence (AI) is helping to automate tasks in real estate, such as chatbots handling customer inquiries and AI-driven property valuation tools reducing human intervention. PropTech platforms also offer detailed property information, including floor plans, neighbourhood data, and historical pricing trends, encouraging transparency and enhancing the overall real estate experience. With online platforms facilitating digital document signing and secure payment processing, the property transactions are now more efficient and secure. 3D models and digital representations of properties give customers a clear understanding of the project's design and architecture, allowing them to visualize the end product. Even in property reselling and renting, the PropTech has provided immense support offering tools to list, market, and manage properties effectively.” Akhil Saraf, Founder & CEO of Reloy said, “Homeowners are making an emotional purchase of their home, whereas builders are making mechanical sales. This leads to a severe mismatch between the aspiration of homeowners and a builder’s ability to deliver. There is an overall lack of transparency, trust and product evolution in real estate. PropTech companies are trying to bridge the gap between the high expectations of customers by adding more value to the product and/ or creating a seamless journey.” By addressing customer needs, overcoming challenges, attracting investments, and embracing future trends, Proptech is steering India’s real estate sector toward a more efficient, transparent, and customer-centric future. As the industry continues to evolve, integrating Proptech into mainstream real estate practices is not just an option but a necessity for staying relevant and competitive in the ever-changing market landscape. CHALLENGES IN PROPTECH ADOPTION FOR REALTY COMPANIES Onkar Shetye: A variety of stakeholder specific challenges towards change are observed. At real estate enterprises and banking institutions alike, the speed of transformation from existing offline processes to tech enabled processes is unhurried. While there has been a rapid digital adoption, the consumer journey drops to offline at some stage of the transaction making it difficult for an end-to-end digital cycle. There is a lack of trust and slower adoption within the B2B2C / distribution network on tech platforms. The sector is however, rapidly moving from a vanilla digital classified to a tech enabled fulfilment model that will address some of these challenges. Vivek Agarwal: It is true that the fusion of real estate and technology is unprecedently reshaping the sector with innovative solutions. However, there is still resistance to change and adoption of technologies among real estate stakeholders. Minimal education and awareness about the potential benefits of proptech along with high costs pose a significant barrier, particularly for smaller property businesses. Apart from this, compatibility issues between tech platforms to facilitate seamless integration is another hurdle that keeps real estate business from switching their existing operating model and join the tech bandwagon. Further, embracing technology is not easy for amateur real estate businesses as it requires a well-knit cohort of technology providers, real estate professionals, investors and expert resources. Most businesses do not have the infrastructure, support and expertise to foster such collaborations. Marco Pilia: The Proptech sector faces a variety of challenges. Implementing Proptech frequently necessitates a shift in attitude, significant investments in technology infrastructure, and personnel reskilling or upskilling to properly navigate and use these technological breakthroughs. Long-standing established practices in the real estate sector obviously generate some frictions in the acceptance of innovation. Additionally, an important challenge everyone faces even today from a homeowner's perspective is the cybersecurity concerns. Consumers are skeptical of sensitive data and personal information being misused. The real estate sector faces significant challenges when transitioning to adopt Proptech solutions. These challenges include everything from changing traditional operating models to adapting to new technological processes and rethinking workforce dynamics. Lastly, the expenses of integrating Property Technology and smart solutions, if not carefully planned, can be significant, providing financial constraints, particularly for smaller societies and residential complexes. This dynamic shows the industry's need to overcome entrenched views and create cost-effective solutions for embracing technology improvements. Sunny Garg: The real estate industry faces numerous challenges when it comes to embracing change. Predominantly reliant on cash transactions, the sector has been slower to adopt digital payments. Additionally, there is a prevailing resistance among real estate practitioners towards digitalization. These factors collectively contribute to the sector encountering substantial hurdles in the path towards modernization. Diya Gera: Proptech’s transformative wave does come at a cost. Traditionally resistant to change, the real estate sector has had to adapt its operating models, often facing resistance from within. The reason lies in the economic calculus. Manpower, being relatively more economical, poses a challenge to the widespread adoption of these advanced technologies. As the sector grapples with this resistance, the integration of Proptech tools becomes a delicate balancing act, ensuring that the benefits of technology outweigh the initial investment challenges. This dichotomy reflects the industry's complex journey toward a more tech-driven future, where innovation meets economic pragmatism. Further adding to the complexity of the transformation, the shift from conventional methods to tech-driven platforms necessitated upskilling the existing workforce and investing in technological infrastructure. Despite these challenges, the industry's gradual acceptance of Proptech signifies a positive trend towards a more efficient and digitally driven future. Ashish Narain Agarwal: A thing to consider is that the real estate industry operates within a complex web of regulations and policies. These regulations can change over time, impacting how real estate transactions are conducted. Navigating this legal and regulatory landscape while also innovating to meet changing market dynamics can be a delicate balance. The sector confronts substantial challenges in its quest for change. Successfully overcoming these hurdles is crucial for the industry's continued growth and competitiveness in a world undergoing rapid technological transformation. Akhil Saraf: The Indian real estate industry grapples with challenges such as regulatory complexity, lack of transparency, funding constraints, and slow approvals. Additionally, the COVID-19 pandemic has disrupted construction timelines and consumer sentiment. Market consolidation and adapting to new technologies also pose hurdles. Addressing these issues is essential for the industry's successful transition and sustainable growth. WILL PROPTECH SEE SAME LEVEL OF INVESTMENTS AS FINTECH OR EDTECH? Onkar Shetye: Globally, and in India, PropTech has shown an increase in investments this decade. From the advent of PropTech in India in 2009 to now, cumulative PropTech investment has surpassed USD 4 billion at a growth rate of 49%. Given that India Real Estate is poised to become USD 1 trillion by 2030, India PropTech sector will be a USD 100 billion in size. India Real Estate is further projected to rise to USD 5.8 trillion by 2047, effectively increasing PropTech growth exponentially. This growth trend is similar to the pattern followed in FinTech and EdTech as Techpreneurs take an aim at cracking consumers largest spend in their lifetime. Vivek Agarwal: On a global level, proptech has witnessed rational growth in terms of adoption and innovation of latest technologies. The growing interest of the younger generation towards real estate tech, strong real estate startup ecosystem and active investor base, particularly in US & western markets have led to a significant growth in investments over the years. However, the proptech industry in India is still finding its feet in the property market. But, it’s heartening to see that there is an increasing commitment from real estate stakeholders to adopt the right technology to improve process efficiencies and become more competitive. Marco Pilia: We see an increasing trend of higher investments in Proptech. The real estate business is unlocking technology's potential in generating more efficient, sustainable, and user-centric solutions. Proptech startups have attracted the curiosity of investors, and funds are pouring in to support their innovative ideas. Proptech has sparked a lot of interest by making real estate transactions easier, enhancing tenant experiences, and improving property management. Proptech companies have been able to expand swiftly because of the capital infusion, utilizing new technologies to disrupt conventional company structures and offer up entirely new market opportunities. Investors recognize the sector's immense growth and value-creation potential. From venture capital organizations to private equity investors, a varied spectrum of funding sources has emerged, eagerly seeking chances to fuel Proptech's development. Notably, traditional, and corporate real estate enterprises have entered the finance sector, relying on strategic investments to remain ahead of trends and retain competitiveness in a changing market. Sunny Garg: While it's unlikely that Proptech investments will match the levels of fintech or edtech in the near future, it's evident that real estate, particularly in India, is experiencing significant growth. This indicates a promising future for Proptech investments. Looking further ahead, say, in the span of 5-7 years, there's a possibility that proptech investment may eventually rival that of fintech and edtech. The trajectory of Proptech suggests a positive trend in terms of investment Diya Gera: As Proptech continues to prove its worth, investors are increasingly recognising its potential. While the level of investment in Proptech is not yet at par with fintech or edutech, the sector is rapidly gaining traction. Investors are attracted to the innovative solutions Proptech offers, leading to a surge in funding. This financial backing is crucial in furthering research and development, ultimately leading to more sophisticated and user-friendly Proptech solutions. Ashish Narain Agarwal: The growth and investment prospects for PropTech in India have been evolving, although at a slower pace compared to several other sectors like Fintech and Edutech. With the real estate sector gradually undergoing digital transformation, one can witness the demand for smarter, technology-driven solutions in both residential and commercial real estate. Today, the Indian startup ecosystem has seen the emergence of innovative PropTech start-ups, attracting investor attention. While PropTech in India may not have reached the same investment levels as other sectors, it is on a steady growth trajectory. As the sector matures, it has the potential to become a significant player in India's technology landscape, transforming how real estate transactions are conducted and experienced. Akhil Saraf: Investments chase wherever there is the easiest money to be made. Fintech has grown substantially on the back of digitisation of various parts of the cycle from Aadhar to UPI to OCEN, it’s a far more evolved cycle. Real estate is at the start of the technology adoption cycle. Real estate represents 77% of India’s household wealth. I’m willing to bet that in the next decade, you’ll see proptech contribute a very significant amount of business for fintech players. ONE MOST IMPORTANT WAY IN WHICH YOUR PRODUCTS ARE CHANGING THE REAL ESTATE INDUSTRY? Onkar Shetye: Our robust data science model combined with an integrated ecosystem of products and solutions is ensuring efficiency of supply and enhancement of consumer experience. Every real estate asset is solutioned across its journey from acquisition, financing, design, development, distribution, monetisation, usage and resale ensuring efficiency of supply. Similarly, every consumer is serviced through our products and marketplaces throughout their consumption journey from renting, purchase, ownership, usage, and resale enabling transparency and enhanced experience. Our Integrated Ecosystem of Tech, Capital and Services offers products, marketplaces and solutions and includes Sell.do – CRM, BeyondWalls- Broker Aggregation Platform, Aurum Analytica – Data analytics solution, Aurum InstaHome -Resale Automated Valuation Model and marketplace, Aurum KuberX – Loan Origination solution, HelloWorld – Coliving solution, NestAway – family rental marketplace, TheHouseMonk – Rental management software, Integrow – Real Estate Asset Management , Aurum WiseX - Neo reality investment platform. Vivek Agarwal: We are pioneering real estate tech innovation. From building a full-stack digital platform that transformed the way real estate is bought and sold, to gamifying the digital real estate experience with 3D walkthroughs and digital twins, we have brought convenience and order into an otherwise fragmented property market. We are also building AR-based 3D landscaping of built world in top cities with interactive, high-quality 3D digital twins of every real estate development in that city. Within the digital twins, users can immerse themselves into the project metaverse, and view the project and its interiors in an actual scale using their chosen avatar as if they are living a digital life in the virtual world. This immersive, interactive experience will also help architects, governments, and real estate developers to create a fully digital selling experience, as well as pave the path towards their Metaverse transformation. Marco Pilia: We, at Planet Smart City, have three business units – Real Estate, Digital, and Advisory. The Digital Business Unit is developing our proprietary Digital Platform to provide services and optimization to Real Estate players, Property Managers of any residential property. Planet SIM (Smart Infrastructure Management) is one of the mobile app part of the Platform, and it enables Management Committee members, facility and property managers to remotely monitor, manage and optimize critical common infrastructure (such as light, water, water tanker deliveries, air quality and more) in any Indian residential properties with the help of IoT-based advanced sensors and automation technologies. Furthermore, in most societies’ water management activities require numerous staff members, however, with Planet SIM it can be easily managed remotely by one single person, and the additional resources can be deployed in more meaningful activities. We deployed our IoT solutions across 60+ societies in Pune and helped manage over 1 billion liters of water. Generating savings up to 20-25% reduction in water consumption. Available on Android and iOS mobile phones, users can access the app from anywhere to get real-time updates and manage their infrastructure operations. Sunny Garg: Crib revolutionizes property and tenant management through its cutting-edge app and software. It caters to both traditional hostels and modern co-living setups, empowering operators with efficient property handling. Prospective tenants easily find suitable rentals, while existing ones manage payments, report issues, and handle operations seamlessly. Founded on a vision to enhance the rental housing experience, Crib's user-friendly interface fosters meaningful connections between landlords and tenants. It offers a versatile platform for managing various rental properties, from student housing to service apartments. Crib is an empowering digital ecosystem, equipping landlords with effective management tools and tenants with a hassle-free rental journey. The company underscores technology's pivotal role in its success, providing automation and transparency to all stakeholders. Diya Gera: Looking ahead to 2024, three significant trends are poised to dominate the Proptech landscape in India. Firstly, Artificial Intelligence (AI) and Machine Learning (ML) algorithms will play a pivotal role in predicting market trends and customer preferences. The second pivotal transformation occurs in the construction lifecycle, where a notable shift is taking place. The utilisation of cutting-edge technologies such as building information modelling, real-time connectivity and tracking, drones, sensors, and robot-enabled construction support is revolutionising the throughput and efficiency of projects. These innovations provide us with enhanced visibility into project progress and monitoring, marking a significant departure from conventional practices. Third, Augmented Reality (AR) and Virtual Reality (VR) will redefine property showcasing. Imagine taking a virtual tour of an apartment or office space from the comfort of your home. AR and VR technologies will enable potential buyers to explore properties in immersive ways, providing a real-life experience without physically being present at the location. Ashish Narain Agarwal: At PropertyPistol, we aggregate a wide range of properties from reputed developers for the homebuyers to identify and discover and we consult the home buyer through the entire journey of home buying. Through technology, we offer a mobile based niche platform, Syndicate by PropertyPistol that helps engage and aggregate the unorganized real estate agents on a single platform, triggering engagement opportunities, thereby unlocking the true potential of their business. We also offer Project Mandates that encompass comprehensive support to the developers in marketing, sales, and property management of their projects. Akhil Saraf: Our goal is to develop a comprehensive real estate operating system that enhances the entire homeowner journey, from booking to handover. We also collaborate with builders to provide channel partners with seamless onboarding, effective sales tools, and real-time lead and payout monitoring to enhance transparency in the process. WILL THERE BE A ‘BOOK MY SHOW’ FOR THE REAL ESTATE SECTOR Onkar Shetye: Tech in real estate has moved beyond classifieds to fulfilment this decade. With advancement of artificial intelligence, machine learning, blockchain, Augmented Realty and Virtual reality capabilities Prop-Tech has more capabilities to offer to enterprises and consumers alike. In addition, increased inflows from institutional capital and consolidation of real estate developers in India has demanded change in behaviour of development practices and process from offline to online. Similarly, increase in internet penetration has dramatically changed the way consumers discover, transact, and use real estate. We see that the combination of the technological advancement, changing enterprise and consumer behaviour combined with a robust increase in PropTech investments has set stage to create the Uber and Ola of real estate in India. Vivek Agarwal: Executing an online real estate service platform that has parallels with offline is a complex process that requires digitization of real estate inventory down to the SKU level. To turn this idea into a reality, it necessitates a unanimous consensus among all real estate stakeholders including real estate developers and government agencies; only then can real estate inventory be digitized. Only then search and discovery platforms can turn into ecommerce platforms. In future, housing will be transformed from a product into a service and large tech companies like Square Yards will bring the same efficiencies into real estate that companies like Bookmyshow or Amazon or Flipkart brought to shopping. How all of this unfurls is a function of time but what is certain is that we are at a tipping point. Marco Pilia: India has a large real estate market and numerous opportunities for Proptech solutions in the market. The global property management software market particularly is expected to reach $22.04 billion by 2023 at a CAGR of 8.8%. In conclusion, while the real estate sector in India has significant growth potential due to several factors, it is essential for stakeholders, including developers, investors, and the government, to work collaboratively to address challenges and create a sustainable and transparent environment for growth in the sector. Careful planning, adherence to regulations, and market stability will play crucial roles in realizing this potential. Sunny Garg: A couple of years ago, we witnessed NoBroker achieve the milestone of becoming India's first proptech unicorn. Additionally, platforms like 99 acres and housing.com have already established themselves as significant proptech innovations in the market. However, building an aggregator in real estate poses unique challenges. Unlike other sectors where decisions can be made swiftly, real estate transactions, be it rentals or purchases, involve long-term commitments. Consequently, making decisions solely online is not as straightforward. This distinction makes developing platforms in the real estate industry more challenging compared to other sectors. Diya Gera: With the rapid advancements in Proptech, it’s not far-fetched to envision a future where the real estate sector operates akin to popular service aggregators like “Book my show” or “CarWale.” Proptech platforms could evolve into comprehensive hubs where users can not only browse properties but also avail of additional services. From legal assistance and interior designing to property management and home loans, these platforms could offer end-to-end solutions, making the entire real estate journey seamless for the customers. Ashish Narain Agarwal: Will real estate sector ever witness a ‘Book my Show’ or ‘CarWale’ phenomenon in the near future? Well, only time can say. These online platforms are considered one-stop-shop and all-inclusive solution finders in their sectors. Real estate sector is vast and comprehensive and buying a home needs a lot of research, brainstorming and calculative analysis before taking a decision. Moreover, several stakeholders and customers are involved in a property deal. Hence, a single window solution at this stage for real estate might be difficult and not practical. Akhil Saraf: It's plausible that we may see platforms similar to "BookMyShow" or "CarWale" emerge in the real estate sector, offering streamlined property booking and vehicle-style listings for available properties. Technology and market demand may drive the development of such platforms to simplify property transactions and enhance the real estate user experience in the near future. TOP TRENDS TO PLACE A BET ON IN 2024 AI-Powered Predictive Analytics: PropTech will increasingly utilize AI-driven predictive analytics to forecast property market trends, optimize pricing strategies, and enhance decision-making for investors and buyers. Decentralized Finance (DeFi) Integration: DeFi will make its mark in the real estate sector, enabling fractional ownership, transparent property transactions, and decentralized lending platforms, enhancing accessibility and liquidity in the market. Sustainable and Green Solutions: Sustainability will take center stage, with PropTech focusing on eco-friendly construction materials, energy-efficient designs, and smart building management systems to meet growing demand for environmentally conscious real estate. Real-time connectivity and tracking, drones, sensors, and robot-enabled construction support, Augmented Reality (AR) and Virtual Reality (VR) will redefine property showcasing. Adoption of digital platforms for customer acquisition and servicing by channel partners and tech led aggregation of distribution networks. Robust increase in usage of value driven and experience led co-living and family rental solutions by consumers. Increased usage of artificial intelligence, machine learning and data analytics by real estate developers and financial institutions for customer acquisition and experience. Digital twins of real estate projects not only for sales & marketing but extending its use cases for energy and space optimization to create sustainable buildings. Big Data and AI-backed analytics that provides insights on consumer behaviour, trends, pricing, demographic data and potential value of specific locations, will see higher adoption from real estate owners and managers to provide data-backed information to consumers, enhance decision making, cut costs and manage risks. SaaS will become a standard for traditional industry leaders as they will shift to cloud-based software solutions for reduced operational expenses, faster deal closures and scalability. THE PROPTECH INDUSTRY IS PREDICTED TO GROW $1 TRILLION IN MARKET SIZE BY 2030, SO IT DEFINITELY HAS THE POTENTIAL TO KEEP CREATING UNICORNS - MARCO PILIA THE INDIAN REAL ESTATE INDUSTRY GRAPPLES WITH CHALLENGES SUCH AS REGULATORY COMPLEXITY, LACK OF TRANSPARENCY, FUNDING CONSTRAINTS, AND SLOW APPROVALS - AKHIL SARAF PROPTECH PLATFORMS ARE EASING THE INITIAL REAL ESTATE SEARCH AND DISCOVERY WITH UNPARALLELED RESEARCH TOOLS AND DATA-BACKED REAL ESTATE INFORMATION - VIVEK AGARWAL REAL ESTATE SECTOR IS VAST AND COMPREHENSIVE. SEVERAL STAKEHOLDERS AND CUSTOMERS ARE INVOLVED IN A PROPERTY DEAL. HENCE, A SINGLE WINDOW SOLUTION FOR REAL ESTATE MIGHT BE DIFFICULT AND NOT PRACTICAL- ASHISH NARAIN AGARWAL IN THE REALM OF PROPTECH, INNOVATIVE SOFTWARE SOLUTIONS DEDICATED TO PROPERTY MANAGEMENT, AND SIMILAR PLATFORMS DEALING WITH FRACTIONAL OWNERSHIP OF REAL ESTATE, ARE DEEPLY COMMITTED TO OPTIMIZING THE CUSTOMER EXPERIENCE- SUNNY GARG THE DATA-DRIVEN APPROACH WILL REVOLUTIONISE HOW PROPERTIES ARE MARKETED AND SOLD, ENSURING A MORE PERSONALISED EXPERIENCE FOR BUYERS - DIYA GERA PROPTECH IS ADDRESSING CUSTOMER EXPERIENCE AND UTILITY ACROSS THE REAL ESTATE VALUE CHAIN OF SEARCH, PURCHASE, FINANCE, MOVE IN, INTERIOR DESIGN, FURNISHING, PROPERTY MANAGEMENT, RENTING AND RESALE- ONKAR SHETYE AS THE INDUSTRY BECOMES INCREASINGLY DIGITIZED, THERE'S A GROWING DEMAND FOR A SKILLED WORKFORCE CAPABLE OF EFFECTIVELY OPERATING AND MAINTAINING THE NEW DIGITAL TOOLS. THIS OFTEN ENTAILS UPSKILLING EXISTING EMPLOYEES AND RECRUITING NEW TALENT WITH EXPERTISE IN AREAS SUCH AS DATA ANALYTICS, DIGITAL MARKETING, AND TECHNOLOGY MANAGEMENT. BY ADDRESSING CUSTOMER NEEDS, OVERCOMING CHALLENGES, ATTRACTING INVESTMENTS, AND EMBRACING FUTURE TRENDS, PROPTECH IS STEERING INDIA’S REAL ESTATE SECTOR TOWARD A MORE EFFICIENT, TRANSPARENT, AND CUSTOMER-CENTRIC FUTURE. AS THE INDUSTRY CONTINUES TO EVOLVE, INTEGRATING PROPTECH INTO MAINSTREAM REAL ESTATE PRACTICES IS NOT JUST AN OPTION BUT A NECESSITY FOR STAYING RELEVANT AND COMPETITIVE IN THE EVER-CHANGING MARKET LANDSCAPE.
Tags : real estate proptech CENTRESTAGE PARADIGM Onkar Shetye Aurum PropTech Marco Pilia Planet Smart City Sunny Garg Crib Diya Gera Corporate Gera Developments Pvt Ltd Ashish Narain Agarwal PropertyPistol