A Revolution In Urban Living At NEOM
The Crown Prince of Saudi Arabia, His Royal Highness Mohammed bin Salman announced the launch of THE LINE, a revolution in urban living at NEOM, a region in northwest Saudi Arabia. NEOM is a bold and ambitious vision of what a New Future might look like. The region is being built from the ground up to become a destination for people who dream big and want to be part of building a new model for exceptional liveability, creating thriving businesses, and reinventing environmental conservation. THE LINE – a 170km development of hyper-connected future communities – will help drive NEOM’s growth, providing a home and workplace to those dreamers and innovators from around the world. It reimagines the traditional concept of urban life and will be a fascinating initiative to watch out for. Antoni Vives, Chief Urban Development Officer at NEOM comments: “Cities failed in their own success, meaning that mobility, the way we interact, the way we generate sociability is collapsing.” “The solution of THE LINE is its simplicity”, he says. “Through walkability, through full access to nature, through full access to public amenities, through full access to life, working by where we live, living by where we enjoy, we’re going to have everything.”