Danube Properties Launches My Dubai, My Home Campaign
Danube Properties, the UAE-based affordable property development, and private real estate developers in the UAE launch a massive marketing campaign – My Dubai, My Home – to promote home buying and healthy living in Dubai, the best place to live, work, do business and enjoy life. People from anywhere in the world can now purchase a home with minimum investment, get a long-term residency permit to live, settle down in Dubai and look for opportunities very easily. Property developers like Danube Properties offer a 1 percent monthly payment scheme to foreigners, local residents, and UAE citizens that makes home acquisition easier than before. My Dubai My Home is an extension of Danube’s vision of attracting the new millennial expatriates who are currently residing in Dubai and who are currently moving to the city from other countries in pursuit of a healthy lifestyle with a vision like no other due to new labour laws, amazing infrastructure, safest city to live in, good leadership, post expo boom, etc. My Dubai, My Home campaign, involving 11 social media influencers, focuses on easy home acquisition, a healthy lifestyle, and the abundance of opportunities – be it employment, start-up, or business as well as entertainment, to attract and encourage more and more families to buy homes in Dubai. “The whole purpose of earning a living is to enjoy life. Dubai is the best place in the Middle East, Africa, and Asia and one of the best places in the world to live, work, do business and enjoy life. We at Danube Properties have converted thousands of tenants into homeowners through our industry-leading and trend-setting 1 percent monthly payment scheme, so that more and more families can become homeowners and landlords. My Dubai, My Home campaign is part of our corporate social responsibility to help our largest stakeholders – the UAE residents and future home buyers – buy and own their homes in the UAE, without having to spend a fortune and through a 1 percent monthly payment. As a developer, we undertake the risk of paying the contractor as per our construction schedule, while the customers keep on paying 1 percent per month,” Rizwan Sajan, Founder and Chairman of Danube Group said. My Dubai, My Home is developing the narratives through the 11 social media influencers on how these individuals have found success in Dubai and have made a mark in their respective fields. As part of the My Dubai, My Home campaign, Danube Properties, is also running contests across their social media handles where the lucky participants will get air tickets to fly to and from to their home country. Kavya D’souza, Head of the Creative Content and Strategy at Danube Properties, says, “As someone who’s new to Dubai and is constantly looking at creative ways of innovative storytelling, watching the success stories of individuals from different nationalities who’ve found their home in Dubai and are making waves in their respective fields was a compelling story that was waiting to be told. “The campaign My Dubai, My Home was the result of an effortless amalgamation of the journeys these personalities have had in making Dubai their home along with Danube Properties’ longstanding lineage of helping people realize their biggest dream of investing and owning a home in Dubai. “I am hoping that our ‘My Dubai, My Home’ campaign helps fuel ambition and grit amongst many other expats in Dubai who are looking to find their home in this city of opportunities because with Danube Properties it truly is not a distant dream!” Danube Properties has launched 17 projects with a development portfolio worth Dh6.65 bn involving 8,272 units so far – all of which are sold out.
Tags : Danube Properties My Dubai My Home Campaign UAE affordable property development real estate developers marketing campaign Dubai Rizwan Sajan Founder and Chairman Kavya D’souza Head of the Creative Content and Strategy