Beyond Architecture: More to Design Than Just Designing

BY Realty+

Do you ever find yourself strolling through streets and a particular building catches your eyes to the point that you wonder who designed it? Every great design narrates an equally significant story. The trick lies in unravelling the chronicle of the building while heeding to be mindful of its purpose. This responsibility rests on the creators more than anyone else.

A design is as good as the designer communicates it to be. Designers and architects train for years to learn the tricks of the trade. Going through trials and errors sometimes corroborated by established methods, other times navigating through experiments. An important step which designers often miss to reckon with is putting their names out in the market for people to recognise their brand at a glance.

Most buildings are constructed to be used by people and having some fair knowledge of its architects and designers inspires confidence amongst the occupants and visitors. In the same breath, architects and designers need more than just an impressive portfolio to secure clients, especially in modern times where everything is exceptionally transient. 

When you delve deeper into creating businessmen out of designers, the most common miscalculation presents itself in the form of them being novices as entrepreneurs. It is a far cry for designers to move past the dedicated creative mind-set into the mind-set of a business leader as well.

Setting up a business requires more than simply establishing the purpose of your venture. You need to become an intuitive entrepreneur and make a comprehensive plan that encompasses all the major and minor departments required for the smooth functioning of your firm. 

For Architects and Designers, allocating a mandated budget for Public Relations and Communication is as significant as zeroing in on their niche, setting up an accounts section, or hiring a creative team. Without a dearth of options in the market, it is pertinent that your firm foregrounds all other designers. This is only possible if you fastidiously invest in building your brand with communication experts who can devise a customised brand development strategy and implement it in a way that reaps maximum results.

To clarify a common misconception among hesitant architects and designers, PR transcends Paid Marketing or Ad campaigns (though they might be included in the PR strategy). There is more to constituting a brand development strategy than finalising a logo and tagline.As your communication expert will testify, to put your brand on the map in the contemporary world you’ll have to make some efforts to come on board the digital development train and pose as knowledge influencers for your field. 

Your business will flourish with the engagement you can manage to garner for your content. This does not imply that media outreach and social media attention will do all the work for you. A good brand strategy equips your clients as much as it elevates your brand. Your potential clientele would just like to test your mettle as a designer and make informed decisions before hiring you for the job.

Tags : Architecture Design Designing Ar. Himani Ahuja Founder One Digital buildings architects