THE PIVOTAL ROLE OF WOMEN IN BUILT ENVIRONMENT

BY Realty Plus

The built environment, particularly the commercial real estate sector, has historically been perceived as a male-dominated field. However, the landscape is evolving, with women increasingly making significant contributions and challenging traditional stereotypes. Trade experts indicate a rapid evolution of gender diversification within the real estate sector as women are advancing across various roles — right from property consultants, channel partners, and agents to key positions in multinational real estate development firms.

With respect to this, let us explore the role of women in built environment, emphasizing the need for inclusivity, gender balance, and the active support of men in leadership positions. 

Challenging Biases in Built Environment

Harvard Business Review highlights the pervasive issue of biases in artificial intelligence, with word-embedding often reinforcing gender stereotypes. For instance, the system might associate ‘man’ with ‘doctor’ and ‘woman’ with ‘nurse,’ perpetuating outdated assumptions. In commercial real estate, these biases can subtly affect perceptions and opportunities. However, the dynamic nature of the industry provides women with opportunities to strategically position themselves and excel in areas such as client relations, creative thinking, strategic planning, and innovative marketing.

Striking a Balance: Work-Life Considerations

One of the critical considerations for women is the ability to balance professional aspirations with personal commitments. The demanding nature of various industries, characterized by long hours and high demands, necessitates an exploration of professions and roles that allow for this equilibrium. Women showcase a notable proficiency in strategically positioning themselves, identifying specific domains where their skills excel, and, in doing so, creating a pathway for others to follow. Their adeptness in making nuanced career decisions contributes to fostering an environment that not only accommodates but champions the harmonious integration of work and personal life.

Organizations Translating Intentions into Actions

While many organizations express intentions through diversity initiatives, translating these into tangible actions remains challenging, especially in an industry with deep rooted male-dominated practices. This makes it imperative for us to understand that culture is shaped by daily actions, not by occasional initiatives.

To foster inclusivity in built environment, the following actions are crucial:

Active Advocacy for Change: Creating a more inclusive workplace is not just about increasing the number of female employees; it requires active support from men in leadership positions. Change can occur through gradual evolution, and fostering a culture where leaders advocate for diversity, equity, and inclusion is crucial. Advocacy is contagious, and with the support of senior leadership and clients, the entire workforce can actively engage in this transformative journey.

Challenge Stereotypes: Encourage women to pursue roles traditionally dominated by men, and vice versa. Breaking down gender stereotypes in job roles is essential for creating a more diverse and dynamic workforce.

Flexibility as a Retention Strategy: Research indicates that flexible work arrangements significantly contribute to retaining female talent in the industry[1]. Beyond maternity leave and childcare, flexibility encompasses a culture of trust and empowerment. An inclusive organization should adapt to individuals’ needs, attracting and retaining top talent through robust and empowering practices. 

Promote Women in Leadership: Establish mentorship programs and leadership training to prepare women for senior roles in the industry. Actively promoting women to leadership positions helps create a more diverse and representative decision-making process.

In essence, the role of women in built environment is evolving, challenging historical norms and contributing to a more diverse and dynamic real estate industry. To foster meaningful change, organizations must actively translate their intentions into tangible actions. By challenging stereotypes, promoting women in leadership, and fostering active advocacy for change, the commercial real estate can become a more inclusive and empowering space for all.

Tags : Shruti Agrawal Assistant Vice President Marketing Tata Realty & Infrastructure Ltd commercial real estate sector gender diversification