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What led to the strong growth of Justo Realfintech in the last few years?

We initiated our operation around September-October of 2019. As we were set to start, we were hit by the COVID but our spirits weren’t dampened by the pandemic. We started our journey with projects that were based on the outskirts of Mumbai, in Karjat & Neral, and gradually entered Navi Mumbai and the outskirts of Pune & Taloja. We continued to work with multiple developers in that lean period and eventually achieving quality sales for them.

It wasn’t an easy journey but our resilience to build a strong real estate services brand slowly and steadily materialized and positioned us as one of the leading real estate services companies in the micro markets.

Our approach is partnering with developers to help them concentrate on obtaining requisite approvals and developing their properties, while we take care of their entire strategy and execution of their Marketing, Sales, CRM, and financing aspects, along with hand holding the customers throughout their buying journey. We are committed to meeting the project cash flow requirements through a definite strategy and its successful execution.

Today, we are present in Mumbai, Thane and its suburbs, Navi Mumbai, Dombivli, Kalyan, Ambarnath, Nashik, Aurangabad and Bhubaneshwar. With 80% of repeat business from the developer in all the markets Justo Realfintech is present in, the company aims at constant growth in future.

In the coming financial year, we will expand our services to the Rest of Maharashtra and southern cities, namely Hyderabad (Telangana) and Bengaluru, along with our first international foray in Dubai.

What is your current business size and expected growth in the coming years?

Currently, Justo has an inventory of over INR 3000 crore under execution and about INR 12,000 crore in the pipeline. We have been growing steadily across all our markets and would close this year at over INR 3000 crore GMV on an annual basis.

With our expansion plan in place, we expect to have a GMV of INR 8000 crore on annual basis in the next financial year, with INR 6000 crore from existing markets and about INR 2000 crore from the new markets. Similarly, in FY 25-26, we expect our GMV to reach INR 10000 crore, with INR 7000 crore from the existing markets and about INR 2000 from Hyderabad, Bengaluru and Dubai and remaining INR 1000 from new markets.

What are the company's unique offerings for the developers?

JUSTO’s USP is to provide sales solutions that amplify developer offerings, strengthen developer equity, create buyer experience, and augment sales to build a successful delivery model.

We help developers to identify market gaps, define product positioning, and channelize technology-driven sales processes to influence market demand. As a preferred and exclusive partner to Developers, we provide services that span across product positioning strategy, sales, marketing, CRM, and home loans. Our philosophy is to understand the pain points of the developers and to offer completely customized solutions to alleviate the issues.

JUSTO has expertise in all segments of the sales value chain from strategy, product conceptualization, product positioning, marketing, branding, sales, and all segments of the customer experience right from walk-in to handing over the keys which includes the entire gamut of CRM and home loans. JUSTO understands that ‘no size fits all’ and offers customized value-added solutions across the value chain.

What are the technological innovations in your sales process?

The biggest innovation of our service offering is our technology. Our AI-based predictive technology platform is unique to the Real Estate services industry and it greatly aids the sales & marketing strategies.

JUSTO has developed a strong IT backbone that captures real-time data of all the walk-in customers across all its sites. The artificial intelligence algorithms developed by us use this database to provide predictive insights into buyer behaviour, targeted buyer categories, targeted buyer locations, and fast-moving configurations, which in turn help the strategy, sales, and marketing teams of JUSTO to develop custom-built solutions for developers.

How do you see the real estate industry growth in the coming Financial Year?

We are optimistic that the real estate industry will keep growing steadily in the coming financial year because of a robust economy. New land parcels for residential, commercial, retail, and warehousing development will open up due to the rapid infrastructure development across the country, transforming earlier underdeveloped locations into prime locations. Mumbai and Pune will continue to create high residential demand along with the top 7 metros.  


  • In a short span of 3 years, JUSTO is ranked among the top 3 - 4 players in the Mumbai and Pune markets in the mandate space.
  • Justo has delivered over 4.5 million square feet of developer space till date.
  • Justo sells about 350-400 residential units per month and has devised a plan to sell a minimum of 800-1000 units per month in the next 2 years.
  • Justo will strengthen its foothold across all major cities in the Rest of Maharashtra, and make a sizable presence in Mumbai and MMR.
  • Justo will foray into southern Indian and international markets in the next financial year.
  • JUSTO has only 400 employees and will add another 200 to support business expansion.


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Tags : Justo Realfintech strong brand recall real estate developers channel partners Pushpamitra Das Marketing Sales CRM financing aspects