WOMEN ACHIEVER IN MARKETING
With over 18 years of marketing and communications experience across banking, insurance, information technology and real estate, Nikita has exposure across a gamut of areas including brand management, digital outreach, media relations, internal and external stakeholder management, global partnerships, content creation for businesses, events, awards as well as customer and community engagement programmes. Nikita is adept at understanding industry trends, conceptualizing and driving initiatives in collaboration with business teams. Nikita has been working with ANAROCK since April 2019 spearheading the central Corporate Marketing vertical, managing Brand and Corporate Communications across SBUs and consulting practices Residential, Investment Banking, Hospitality, Retail, Commercial, Research and Strategic Consulting. She is responsible for establishing thought leadership of ANAROCK through events, industry bodies, collaborations, client engagement, capability building and messaging frameworks across all digital and offline touch points. She and her team have been managing end to end marketing and brand building for the launch of new business verticals as well as global partnerships and company acquisitions. As a team, she has created properties and led programs, content and social media initiatives. She has also been part of Community Engagement programmes across cities. Nikita was instrumental in enhancing brand saliency, organic rise of followers on Social Media with 46% growth in LinkedIn followers, increased presence across print and online publications with 44% share of voice, positioning thought leadership through knowledge partnerships and bringing new brand look resulting in 4 partnerships, 1 acquisition and 4 new initiatives. Previously, at Yes Bank as SVP, Corp Marketing, she was instrumental in launching the Community Engagement programme across 50+ branches pan India with a larger stakeholder spectrum including community groups, NGOs and organizations such as United Nations Environmental Program, Clinton Global Initiative, Carbon Disclosure Project and MUMBAIBill & Melinda Gates Foundation. She led end to end marketing & communication campaigns to launch YES Microfinance and YES Foundation. She has also been part of the POSH Committee at Future Generali Life Insurance and Datamatics Global Services.
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