WOMEN ACHIEVER IN MARKETING
A competent professional with 20 years in strategy, brand building, luxury marketing, communication campaigns, digital marketing, brand alliances & market research. She has shown stellar performances in various sectors like -Retail, Real estate, Entertainment & Hospitality industries. Her exemplary turn-around for projects & leading marketing through significant re-structuring to support strategic & business goals are case studies. Her marketing is point blank focused on results for the business & customer centricity & is also known to break set norms of marketing with her innovative marketing. She believes in giving back to the society & hence her marketing always supports social causes & world sustainability at large. She has also fondly been named as the “StarNegotiator &Communicator” in her career for the sharp brand alliances & deals that she has closed. Pancham has always believed that you only grow when you experiment and if anything is bold and unpredictable in the world of marketing it should encourage us all to do what hasn’t been done before. She has always chartered into unexplored grounds and learnt from both the success and failure. Pancham has always accepted the challenge when faced with one and has taken the brand to the cutting edge. She is a strategic leader with demonstrated success in recognizing and maximizing individual, agency, and cross-functional team strengths. Pancham took over R-CITY to reposition it as a go to premium shopping & fashion destination by planning, strategizing and executing transformational & ROI driven marketing to win the new decade. She also launched phase 3 of residential project, The Central Park – Pune through strategic & robust marketing campaign which got record bookings & became a huge success. Pancham had also launched Phoenix Palassio, Lucknow by planning, strategizing & executing aggressive brand building campaigns and also took over Palladium for a turnover of Phoenix Mills’ flagship mall High Street Phoenix & Palladium.
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