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WOMEN ACHIEVER IN RETAIL REALTY

BY Realty Plus

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A Harvard Alumna, Pushpa Bector has been pivotal in reshaping Indian retail through disruptive innovations and unique experiences. She has created a culture that recognizes individual initiatives but also encourages collaboration and teamwork, bringing out the best in every team member. She is currently a prominent member of CII- National Committee of Retail and PHD Chamber of Commerce- Chairperson of Retail along with multiple other organizations.

Her passion to constantly innovate has led to the impeccable track record of sustained growth and customer satisfaction that defines DLF’s retail portfolio. Pushpa Bector has taken Indian retail to new heights with a vision to not simply expand DLF’s footprints in retail, but by making the brand synonymous with an unparalleled holistic retail experience.

She started her career at Oberoi Hotels and Resorts before going on to work for Jubilant FoodWorks as Marketing Head for Domino’s Pizza. Her initial experiences in the hospitality industry provided her with the tools and knowledge she later used at DLF, having seen first-hand how food brands successfully established their footprints in India throughout the early 1990s. Currently, she is responsible for providing executive leadership and management of DLF Retail Malls (including Premium & Luxury) across marketing, leasing, finance, and operations.

Pushpa Bector has also steered the digital adoption and introduced new-age technologies such as artificial intelligence (AI) and augmented reality (AR) which have become an integral part of business strategy. Pushpa is well-versed in analytics and has successfully shown the power of data to drive results.

Whether through the Lehman crisis in 2008 or the Covid 19 pandemic in 2020, she has lead the brand to the impeccable track record of sustained growth, customer satisfaction, and innovation. Through the 2008 Global Financial Crisis, Pushpa transformed DLF Promenade into a successful fashion destination through creative marketing campaigns. Prior to this, she established 6 food courts for DLF.

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Tags : Developers Speak