WOMEN ACHIEVER IN TECHNOLOGY
Having done my MBA from IMT, Ghaziabad way back in 1994, I co-founded Sparrow Interactive, a technology driven experiential marketing company serving Real Estate Industry in the year 1996 and have been a Full Time Director since then. Over the last 25 years my role has been driving the vision, mission, setting up targets and achieving them, expanding the product basket and service standards and working towards the market leadership position. All this with a singular objective; leveraging technology for impacting the paradigm of our services to our clients, impacting their offering, reach and bottom line. For over a decade the company is being professionally managed with almost a 100 people on board and I add value mostly in mapping the global technology trends in the real estate scape to integrating them with our upcoming solutions to keeping a close watch on the R&D and innovation side of our organization. Consulting real estate brands, educating them on emerging trends, technology and guiding them towards integrating their sales cycle with new technology for a better ROI is also one of my key KRAs. I also fully look after the Experience Centre Design vertical of Sparrow and have got few of the best technology and brand driven customer experience galleries executed for Real Estate Brands. I have always believed in leading from the front and have led the company to clock a healthy turnover and achieve attractive YoY growth by providing the right strategy, identifying the right people and most importantly creating and organization with Innovation as its DNA. I truly don’t believe that women are any lesser than men and hence there are no preferences given to either while hiring. I have been at the forefront of driving change, taking up challenges bigger than anyone expected and emerged as a winner creating future ready leaders to take the mandate of Sparrow and expanding our brand footprint across the country
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