MahaRERA Asks Builders To Display QR Code In Ads Or Face Fine
The Maharashtra real estate regulator has asked developers to display QR codes in all advertisements and promotions from next month or pay a penalty of as much as Rs 50,000. All new real estate projects in the state are being assigned a QR code with the registration certificate to help people who want to buy a home, the Maharashtra Real Estate Regulatory Authority (MahaRERA) had said on March 27. Over 40,000 real estate projects have been registered since May 2017, when MahaRERA was set up. Of these, about 5,700 projects have lapsed. Starting August 1, promoters must prominently display the QR code – square black and white barcodes that are scannable – on each and every real estate project promotion/advertisement published in all media. Failure to comply with the order will be construed as a violation of the directions and a penalty ranging from at least Rs 10,000 to a maximum of Rs 50,000 will be imposed," the regulator said in its order dated July 25.
Tags : Maharashtra real estate regulator developers display QR codes advertisements promotions real estate projects Maharashtra Real Estate Regulatory Authority